November '15

For the Business of Apparel Decorating

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36 || P R I N T W E A R N O V E M B E R 2 0 1 5 such as China, Bangladesh, India, and Pa- kistan. The speed-to-market will vary be- tween 10 days to three months. Designer collections can be reinter- preted, fabrics sourced, garments cut and sewn, finished, and packaged in cartons for shipment, all in a matter of weeks. It may seem hard to believe, but it's the true timeline in which apparel operates these days. The fast fashion phenomenon has creat- ed an entire industry of piece goods and on-the-shelf fabric where manufacturers can find fabric on hand to meet the de- mand for their production needs. Los Angeles offers incredible production turnaround times and true speed-to-mar- ket for small to medium size runs. By vir- tue of their proximity to North America, the Far East Asian factories have longer de- livery times but much sharper price points. The sourcing matrix for the actual gar- ment production in the fast fashion arena relies on the exact same manufacturing blueprint that supplies the wholesale and retail apparel needs already in place in this country. Since 1982, the outflow of apparel man- ufacturing in the U.S. has gone to the lower cost countries, such as China, Ban- gladesh, India, and Pakistan. To illustrate the impact of this outsourcing, note that in 1982 there were fewer than 300 fac- tories in Bangladesh. Today, Bangladesh hosts more than 5,000 garment factories catering to the U.K. and America, making everything from outerwear to men's boxer briefs. Some of these existing factories have de- veloped a quick, nimble approach to mi- cromanage this fast fashion production, utilizing special sewing lines, and focusing on common trims and accessories to speed production. It's easy to believe that the quick turn- where she looks for fast fashion and what she thinks drives this phenomenon. She responded that fast fashion in her world is found at retail outlets such as Urban Outfitters, H&M, Brandy Melville, and Forever 21. She continued stating that she believes these brands are driven by the styling she sees in movies, TV, and music. What's hot in popular culture is driven by our media and entertainment industries and with fast fashion, it is also spawned and influenced as well by the major brands and top designers at retail. Essentially, fast fashion represents what is "hot," and is brought quickly to the mass retail markets at a price designed for the masses. THE MANUFACTURING MATRIX The fast fashion in the North American retail market is manufactured primarily in Los Angeles and Far East Asian countries FAST-FASHION INFLUENCE

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