November '15

For the Business of Apparel Decorating

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46 || P R I N T W E A R N O V E M B E R 2 0 1 5 D o you ever drive by a small- to medi- um-sized hospital, physician office, or even a dental of- fice and find yourself wishing that you did more business with them? While it may seem overwhelming to take on a client of such size, it re- ally shouldn't be that intimidating. By narrowing your focus you can easily start outfitting local medical institutions. MORE THAN MEDICAL STAFF When planning a pitch for medical facilities, you probably first think of the medical staff. While these critical members of the facility are an option, think broader and first approach the decision maker with a plan for non-medical staff. Just think about it: how many staffers are employed by a medical institution and who would need a uniform solution? The answer is a lot. Next time you drive by your community hospital, physician of- fice, or dental office, stop in and do an environmental scan. You'll notice there are countless employees not in scrubs or lab coats. That's because Now Accepting New Clients Selling Uniforms to Hospitals or Physician Offices B Y T A R A Y N N L L O Y D Clean professional styles that front desk personnel want to wear help enhance the appearance of an office uniform while allowing the employees to stand out to patients and visitors. (All images courtesy Edwards Garment) Taraynn Lloyd has headed up the marketing group at Edwards Garment since 2006. She has spent 20-plus years marketing products and ser- vices in a variety of industries including health- care, construction, transportation, and real es- tate. A native of Michigan, she enjoys outdoor sports and spending time with her family.

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