November '15

For the Business of Apparel Decorating

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48 || P R I N T W E A R N O V E M B E R 2 0 1 5 supplier so that you can gain knowledge and understanding of the sizing and fulfill- ment process. Together with the supplier you can develop style ideas, story boards, fit lines, color schemes, decoration solutions, fulfillment, and even laundry tips. How, you ask? Start with one group at a time. For example, imagine you were to gain a uniform program for a medium-sized hos- pital. You would be outfitting the informa- tion navigators (front desk), insurance co- ordinators, and food service employees. To start, you'll want to develop a design story board for each position, and determine the required number of garments, the budget, and a program fulfillment solution. The program could include a number of styles for each of these non-medical groups. A simple order form for each job function, along with a three-day onsite fitting of the garments, would narrow down possible choices and ensure that each employee or- ders the correct sizes and pieces. Here's a breakdown of what this program could look like: Information Navigators (Front Desk) • Dress Shirt, Pants, Vest, Tie Insurance Coordinators • 3/4-Sleeve Blouse, Tunic Vest, Pants Food Service/Culinary • Chef Coats, Pants • Polos, Pants, Bib-Apron Mix and match applicable items to make sure the program properly fits each posi- tion's duties and in styles that employees will be happy to wear. By meeting with the facilities' employees, you'll have instant feedback to help ensure a successful pro- gram. Just like any other corporate client, build- ing a strong relationship with key account managers within a given medical institution is vital to breaking into this lucrative and diverse market. And while medical staffers themselves may seem like the most obvious candidates for your pitch, don't overlook the other fundamental departments that help a health facility run. MEDICAL UNIFORMS TOTAL NUMBER OF U.S. HOSPITALS: 5,600+ TOTAL NUMBER EMPLOYED IN HOSPITALS: 4.9M TOTAL NUMBER OF PHYSI- CIAN/DENTAL OFFICES IN U.S.: 350,000+ Cafeteria staff can wear functional but relaxed styles for interaction with visitors while back of kitchen staff maintains a traditional style.

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