November '15

For the Business of Apparel Decorating

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Page 6 of 102

CONTENTS 4 || P R I N T W E A R N O V E M B E R 2 0 1 5 V O L U M E 2 9 | | N O V E M B E R 2 0 1 5 | | N U M B E R 2 Quote // Unquote JENNIFER COX from Stitch Solutions page 66 " If you only see yourself in the business of provid- ing clothing with a bit of thread, ink, or sparkle to your customers, you are making it very easy for your competition to blow right past you. If you see yourself as a branding partner that supports the growth of your customers, suddenly you are much more than just the person trying to sell that customer some shirts. " 83 16 Columns 6 COMMON THREADS Un-uniform 14 SELLING SMART Break some barriers 16 SOFTWARE TO SUBSTRATE Horsepower… again and again 20 BUSINESS TRAINER Going beyond thank you 24 GRAPHICS HOT SPOT A well laid path 28 INTERNET STRATEGIES Keep 'em coming back 96 LAST LAUGH More maple nut swirl, please Departments 8 BUSINESS WATCH Watching business 17 WEB WATCH Cool wwwebsites 60 PRODUCT HIGHLIGHTS Highlighted suppliers' goods 64 IN PRINT Industry lit 86 THE LATEST Product reviews 91 DATEBOOK Mark your calendar 92 THE MARKETPLACE Classified ads 94 GET INFO SYSTEM Advertiser index Quote // 66 STITCH SOLUTIONS Jennifer Cox discusses how to build a roadmap for your business. 68 THREADS … ACCORDING TO ED How to manage embroidery missteps with Ed Levy.

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