IDAHOPOTATO.COM
Our popular Idaho
®
Potato farmer is back once again in the continuing search for his
missing Big Idaho
®
Potato Truck. And this year, he's brought more than just his dog Otis along for
the ride. Famed ESPN reporter Heather Cox will also appear in a new national TV commercial. But
that's just part of this year's extensive plan. Our exciting fifth annual Famous Idaho
®
Potato Bowl
will return to ESPN, in addition to award-winning retail and foodser vice advertising, plus power ful
public relations, social media and, of course, our famous Big Idaho
®
Potato Truck Tour itself. So just
like our farmer, your potatoes are getting more support than ever.
HE'S BACK.
And he's got more help than ever.
