Northshore magazine showcases the best that the North Shore of Boston, MA has to offer.
Issue link: http://read.uberflip.com/i/60293
ne Fashion streetwear Design Good promotes awareness through fashion. A local designer fashion has long served as a form of self-expression, but for James Revilla, it's his voice. Since 2009, Revilla, creator of Faith & Fortune, has been outfitting men and women with unique, limited-edition designs that are as much about helping others as they are appearance. Upon choosing to pursue a career in fashion design, the Faith & Fortune founder had just one prerequisite: His label would have to be about more than just looks. "I wanted to build a brand that cares as much about its immediate community as it does about its product," says Revilla. "Faith & Fortune was inspired by a desire to combine these attributes in an industry that's often self-consuming or about self-promotion." The label's early days as a pop-up shop The Tastemaker James Revilla with his Faith & Fortune tees. in Beverly were spent giving back to Beverly Bootstraps Community Services. Since then, Revilla has contributed to local and national organizations that help kids in crisis. Design and quality are not sacrificed in Revilla's benevolent ventures, however. The ultra-soft statement pieces are effort- lessly cool and easily compete with other high-quality brands that are sold in the same boutiques, like Habit Shop in Boston, Art Under Pressure in Washington, D.C, Salaam in Vermont, and online at Karmaloop.com. Moving forward, "I want the brand to be- come competitive in the sense that people want to know what it's doing each season, how we are adding our unique twist, and, most importantly, how it's using its influ- ence to inspire community involvement through social initiatives," says Revilla. "The more we grow, the more good we'll be able to do." faithfortune.com. —Brianna Lapolla 26 nshoremag.com May/June 2012 photograph by fawn deviney