The Groundsman

December 2015

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Visit www.iog.org for more information and digital editions LAWNKEEPER ADVERTORIAL 31 the Groundsman December 2015 awn care is a relatively new service in the UK so there is lots of untapped potential. There is a good stream of customers and all of our franchisees are seeing continued growth in their customer base. The service is inexpensive – in fact, it's cheaper than doing it yourself – so that anybody who enjoys spending time in their garden is a potential customer. Why choose Lawnkeeper? We'd be lying if we said we were the only lawn care franchise in the UK! However, we believe we have a number of unique features: Sam Langrick stills runs his own territory We think it's valuable for our Managing Director to still be running his own territory. This means he continues to have hands-on experience of what it is like to be a franchisee at the sharp end of the business. Instead of sitting back and benefi ting from everybody else's hard work, Sam is out there talking to customers, preparing quotes, dealing with administration and generally keeping his fi nger on the pulse of the business. The size of our territories With a Lawnkeeper franchise you'll get a territory of at least 110,000 households. Each territory has been designed to have a good proportion of high income households, so it is perfectly possible to be generating a turnover of £250k per annum within fi ve years. Our philosophy is based on providing a high-quality service which delivers the best results, rather than being the cheapest. We concentrate on making a greater return on each customer so that our franchisees need to service fewer customers to generate a good level of profi tability. And because customer service is integral to our offering, we lose far fewer customers L Can your grass be any greener? than the industry average. These loyal customers generate recommendations and referrals. What next for Lawnkeeper? We have taken on four new franchisees in the past year and are on target to do at least that in the next twelve months. As the network grows our franchisees will benefi t from even greater levels of support and marketing exposure. Prospective franchisees don't need a background in lawn care as we provide all the training. What is essential is a liking for people and a desire to succeed! If you like the outdoors, enjoy talking to customers, and want the fl exibility to work the hours that suit you, then a Lawnkeeper franchise could be for you. We provide a high quality lawn care service to both the commercial and domestic market place. • Large protected territory • Full equipment package • Excellent sales and marketing package • Bespoke franchise management system • Comprehensive training course • Year round repeat business For more information call 0800 073 5252 or visit our website www.lawnkeeper.co.uk

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