16
first year that we took over for management,
there were a lot of problems. You have to take
a step back and really dig in and understand
what the business is and what the perception
is so that you can say, 'Okay, look, this is how
we're going to roadmap success and get from
point A to point B.'"
Lacrosse, for example, was a struggling
program. "It's a great revenue producer per
According to Joe, "The number one way to
reestablish yourself is to be honest with
yourself and your customer base–to recognize
that you have made mistakes and to say, 'If
you give it a try, I promise you it's going to be
a different experience,' and then follow through
and make sure you can deliver. That's really
what we had to do."
The process was not without setbacks. "The
The number
one way to
reestablish yourself
is to be honest with
yourself and your
customer base.
