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a big part of your business." Bucksmont was
one of the first facilities in North America to
offer Bubble Ball. "As soon as we saw it at
the USIndoor Conference three years ago, we
said, 'Hey, that's the investment we have to
make.' Now it's everywhere."
Summer camps are another area of
tremendous growth. "We've been really
fortunate with bringing on people who engage
with kids and make it fun and allow them to
come back."
Recently, the facility has been re-zoned as
an expo center. Now, says Joe, from April to
October, when outdoor activities surge, "We're
able to bring in businesses outside of the
sports genre–home shows, bridal shows, cat
shows, dog shows, reptile shows. All of these
different events can book our weekends and
allow us to be a true twelve-month operating
facility, as opposed to a six-month peak
operating facility."
Ironically, an indoor sports facility's success
depends upon what you do other than indoor
sports. "I've recognized you're only limited by
your frame of thinking. When you can think
outside the box, and really understand that
you have this huge, open space, whatever
you think you can program in there, you
probably can!"
First, though, you have to establish your core
programs.
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