February '16

For the Business of Apparel Decorating

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2 0 1 6 F E B R U A R Y P R I N T W E A R || 35 hotter than full-color. While full-color has enjoyed a slow rise to stardom in the heat transfer world, glitter transfers burst onto the scene and have been on a meteoric rise to the top of the market. It started with cheer and spirit wear, and now glitter has made its way into the mainstream. You can find it on Ts, hoodies, pants, and hair bows, and in stores like Justice, Victoria's Secret, Macy's, and Target. The look has grown from the youth market to pretty much all categories of women's wear with no signs of slowing down. So, here we have two extremely popu- lar transfer styles that have both changed the way we decorate apparel over the past 10 to 20 years. What happens when we put these two types of heat When choosing your glitter design, consider the level of detail and the amount of cutting and weeding you feel comfortable dealing with. Be mindful of over-pressing each layer to avoid both weakened adhesion integrity and excessive shrinkage. The finished full-color and glitter transfer offers a trendy retail look that is popular in both team and spirit markets and all types of women's wear.

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