February '16

For the Business of Apparel Decorating

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of the garments and materials of styles. As Mai notes, there are some contrasting elements between juniors' apparel and those found in adult men's, women's, and unisex goods. For example, bodies for the former are of- ten more conservative and less flashy, and feature different silhouettes. "You tend to see nicer fabrics, and more detail with finishing and stitching. Adult styles are cre- ated more with the intention of keeping the gar- ment for more than one season," Sherri McCar- rell, Boxercraft, explains. "Junior fashions some- times are styled to be more affordable with less detail in finishing." Nevertheless, some styles for adults and ju- niors can be very similar depending on the company and the purpose of the garment, with at most some minor differences in color selections. Mark Seymour, Next Level Apparel, also explains that innovative representations on classic silhouettes will generally translate well to both markets. Furthermore, the generational shift to- ward millennials has also affected the focus of many suppliers' style selections when marketing to the younger set. The models that are most often used for fit, Seymour says, are divided into two groups: one is a fitted body made with a premium soft fabric that has good stretch and recovery, whereas the other is a looser-fitting, more comfortable garment made from fabrics with great drape and styles that are fuller- cut and roomier. Other styles that are popular exclusively as juniors' pieces, according to McCarrell, include crop tops, joggers, ac- tive leggings, and hip-hugger flare pants, as well as matching top and bottom outfits. "The juniors' generation is a fast-paced generation. They are the tweens and teens of today and the dominant youth influ- encers of tomorrow," Mai explains. She adds that suppliers and shop owners need to consider the active lifestyles, mindsets, likes, and dislikes of that millennial generation—all factors that affect what teens and young adults will and won't wear at the end of the day. She also reports that juniors' apparel has seen a rise in de- mand this year for styles inspired by fast-fashion like those 42 || P R I N T W E A R F E B R U A R Y 2 0 1 6 TRENDS IN JUNIORS' APPAREL

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