Printwear

February '16

For the Business of Apparel Decorating

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ing manager for Otto International. "We've also noticed a lot more demand for specialty materials." Cork, chambray, and wax-coat- ed cotton canvas are gaining steam, she says, as are performance materials, such as those with anti-odor and anti-bacterial features. "As for colors, dark charcoal gray is becom- ing as popular as black," Liu says. TRENDING STYLES Traditional knit styles are a classic choice that are taking over an increasingly large market share. "They are here to stay," says Sarah Schroedl of Thinc Actionwear. She adds that sports-themed knits, including NFL pom-pom products, are very popular, as are oversized and slouchy beanies. 2 0 1 6 F E B R U A R Y P R I N T W E A R || 53 Knits are a tra- ditional style that continues to grow in mar- ket share, in both winter and warmer months. (Image courtesy Sportsman Cap & Bag) Caps are a great group sale item as they are one size fits most and come with a lower price point than other promotional goods. (Image courtesy Otto International)

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