February '16

For the Business of Apparel Decorating

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Page 6 of 118

CONTENTS Quote // Unquote 4 || P R I N T W E A R F E B R U A R Y 2 0 1 6 V O L U M E 2 9 | | F E B R U A R Y 2 0 1 6 | | N U M B E R 5 JEFFREY GITOMER from Selling Smart page 12 " In order for salespeople to feel in the groove and get the sales rhythm, there has to be leadership support, and there has to be leadership encouragement. " 82 30 Columns 6 COMMON THREADS Artistic Vision 12 SELLING SMART Selling state of mind 14 BUSINESS TRAINER The modern-day chicken and egg conundrum 18 SOFTWARE TO SUBSTRATE From pen to press 22 STITCH SOLUTIONS How to control your inventory 26 THREAD...ACCORDING TO ED Digitizing with texture 30 EMBELLISHMENT CORNER Selecting stock designs 34 PRESSING MATTERS Building super transfers 38 INTERNET STRATEGIES Fully-Baked plan 112 LAST LAUGH Love your work, love your workers Departments 8 BUSINESS WATCH Watching business 17 WEB WATCH What's on the web 56 PRODUCT HIGHLIGHTS Highlighted suppliers' goods 99 IN PRINT Industry lit 100 THE LATEST Product reviews 104 DATEBOOK Mark your calendar 108 THE MARKETPLACE Classified ads 110 GET INFO SYSTEM Advertiser index Quote // 82 TRADITIONAL VERSUS DIGITAL The pros and cons of hand-drawn and computer-generated art, according to Chris Pluck. 86 INCREASE THAT ONLINE ORDER! JP Hunt explains how to increase the value of your online sales transactions. 90 E-COMMERCE OPTIONS Kristine Shreve provides online selling options outside of your own site. 94 MOTIVATIONAL PROFILING A look at determining and addressing workers' roles with Joe Clarke. F eatures (continued )

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