Printwear

February '16

For the Business of Apparel Decorating

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COMMON THREADS 2800 West Midway Blvd., Broomfield, Colorado, 80020 (800) 669-0424 • (303) 469-0424 • FAX (303) 469-5730 w w w . p r i n t w e a r m a g . c o m Publisher STACY MARSHALL smarshall@nbm.com Executive Editor CARLY HOLLMAN-LONG chollman@nbm.com Digital Content Editor MICHAEL CLARK mclark@nbm.com Staff Writer SANDRA SEPANIAK ssepaniak@nbm.com Art Director ERIK WOGEN ewogen@nbm.com Graphic Designer DAYNE PILLOW dpillow@nbm.com Associate Publisher CHRISTINA MONTGOMERY christina@nbm.com Advertising Account Executive DESIREE DELFRARI ddelfrari@nbm.com Advertising Account Executive DIANE GILBERT dgilbert@nbm.com Advertising Production Coordinator JENNIFER ALGER jalger@nbm.com Vice President / Events SUE HUEG, CEM, CMP susan@nbm.com Show Account Manager KATIE STOCKER kstocker@nbm.com Assistant Show Manager LINDA EDDLEMAN leddleman@nbm.com Education Manager KIM ZONCA kzonca@nbm.com NATIONAL BUSINESS MEDIA, INC. President & CEO ROBERT H. WIEBER JR. Vice President / Integrated Media JOHN BENNETT Vice President / Publishing & Markets DAVE POMEROY Vice President / Finance KORI GONZALES, CPA Director of Audience Development LORI FARSTAD Director of IT WOLF BUTLER Please recycle this magazine 6 || P R I N T W E A R F E B R U A R Y 2 0 1 6 Quick Lessons From This Issue: * Digitizing is the conversion of data into a digital form for use in a computer. This applies to embroidery where an image is converted to code that an embroidery machine processes to complete a design. (PAGE 60) * While we all aim to act like well-rounded adults, in times of distress we often default to our alter- ego of the hero, villain, martyr, or victim. (PAGE 94) B eing in the decorated apparel world, we're fortunate enough to have exposure to art on a day to day basis; a claim not many working adults can make. When we're young, art and artistic projects seem to be a given in our daily lives, but as most people grow older (depending on our chosen career paths), it one day just seems to stop being an activity we partake in, which is a shame. This may explain why adult coloring books have become all the rage. These grown-up geared books come in everything from detailed mandalas, enchanted forests, and colorful cats, to hipster bands and detailed swear words, all to suit every possible personality. And people are into it. In fact, adult coloring books are so popular, according to a recent Fortune article, 15 of the best-selling books on Amazon are coloring books. The genre is even reported to have been one of the major contributors in the uptick of published book sales in 2015. Experts report that coloring is proven to reduce stress and anxiety and help aid in creative problem solving. What's more, creative projects such as coloring feel productive, fun, exploratory, and fulfilling. Plus it allows you to flex some serious creative muscle, even if you're just filling in between the lines. For artists and graphic professionals, these benefits are just part of the daily grind—and it's probably a major part of what drew you to this particular profession. However, all of the stress release brought on by a creative task goes out the window when clients with a new-found artistic passion turn in self-designed samples that are less than subpar. You know the type: squiggly outlines, blurry details, non-existent proportions, and a total disrespect for style consistency. It is here that your expertise—and patience—is tested. Fortunately, there are art programs to help make your life easier, and your clients satisfied. Whether it's a time saving fix with clipart, a little magic with Photoshop or a salvaged layout with digitizing, design software programs are often the unsung hero of a successful final project. So whether you're looking for quick replacement for a poorly rendered mascot (page 72), to finesse a digital print image (page 66), or just shopping for new software altogether (page 78), this issue is for you. Go ahead and flex your creative muscle with some software guidance and make your couch Cézanne feel like their inner artist has arrived. Just don't let them take all the credit. Artistic Vision Carly Hollman-Long chollman@nbm.com

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