February '16

For the Business of Apparel Decorating

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2 0 1 6 F E B R U A R Y P R I N T W E A R || 83 W hat is art? Many argue that art cannot be de- fined, while some believe it's all about expression and the ability to take something ordinary and produce some- thing extraordinary. Regardless of how you define art, today's world of graphics is more diverse than ever, with different mediums and formats. In the world of apparel deco- rating, whether the chosen form is digital or traditional, they are both art. The only difference between the two is the medium used. ART AND DECORATED APPAREL When creating art for decorated apparel, we look to creativity and concepts to set us apart. Personal dressing is often seen as a strength that can be integrally combined with a passion to be noticed and seen in the best possible way. When each nuance of graphic style con- tains multiple segments with nu- merous different values, they can portray the person within each of us. Fashion can be seen on the run- Chris Pluck has been closely associ- ated with the imprinting of textiles for more than 30 years, initially work- ing in Europe with heat fusible trans- fer systems, in both screen printing and offset lithography technologies. He then became instrumental in es - tablishing inventive heat fusible printing products and print application methods. Pluck has been living and working in the U.S. since 1993 and has gained recognition in all aspects of the printed textiles industry, focusing on business marketing and inventive print applications. He is currently employed as busi - ness development director at Insta Graphic Systems, Cerritos, California. He resides in Southern California. Opposite: Digital art allows for incredible lifelike detail and vivid colors. (Image courtesy Insta Graphics) Above: There is something to be said for the putting of pen to paper in the art creation process. (Image courtesy Colleen Ridges)

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