Potato Grower

February 2016

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WWW.POTATOGROWER.COM 29 Simply add the MAXIMUM H2O water transformation device to your existing irrigation system and discover the difference structured water makes. Save water, energy, and chemicals while improving crops and soil. To learn more, visit us at: • World Ag Expo, Tulare, CA: Feb 9 – 11 • AG Expo, Lethbridge, AB: Feb 24 – 26 1-800-263-0048 \ MaximumH2O.com "Due to better penetration and water retention in the soil, we've cut back water use significantly..." - John Zaninovich, Merritt Farms, Porterville, CA 158445OmnEnv12v.indd 1 1/11/16 9:59 AM "A lot of growers have a hard time having people out on their place," says Jeremie. "We say, 'Come on out here and see what we're doing. The more you know, the better relationship we'll have.'" "Farmers in general are very humble people; they're not out to get a pat on the back for providing food," says Alicia. "They really need to start doing that more in general. It's never been a part of the industry to brag about doing our job, but now it is." If ever there were a job worth bragging about, it's growing potatoes. The people of Heartland Farms know this, and they plan on using every available tool to ensure such "bragging" is much more than empty words. A seasonal truck driver unloads a truck during Heartland's potato harvest. Heartland hires many local retired people to drive trucks during harvest.

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