Sign & Digital Graphics

2016 WRAPS

Issue link:

Contents of this Issue


Page 10 of 158

6 • WRAPS • 2 0 1 6 W elcome to another edition of WRAPS magazine. We've brought together some of the most knowledgeable people in the industry to build a magazine packed with helpful information to make you a better installer, designer and businessperson. If your business offers adhesive film products in any shape or form, this magazine is for you. What, you mean you aren't doing full chrome vehicle wraps on a Mercedes SLS on a daily basis such as the one on this year's cover? In WRAPS we like to show some top-of-the-line work that is being done in the world; but make no mistake, the tips and tech- niques shown here are solid whether your client is a Hollywood star looking to make a splash or Ted's Tackle Shop from Anywhere, USA, looking to market his business. Perhaps you aren't working on supercars today, but on the day one does pull up to your shop, you'll have the confidence and know-how to complete that job and share your work with us for next year's magazine. In the grand scheme of things, wraps are still a fairly new mar- keting medium. The most experienced professionals are barely eclipsing 20 years in the business, and many of our industry's pio- neers are still working in the trenches, looking for that next inno- vative technique to shave a few minutes off an install or add a few dollars to the profit margin. To borrow a well-used metaphor, people in the wraps world today are very much like surfers, and the biggest waves are yet to come. If you aren't already hanging 10 with Big Kahunas like Justin Pate and Carl Brewer, that's OK. It's a big ocean, and although in many parts of the country it may feel like the water is overflowing with surfers with sights on your wave, the truth is that our advertis- ing medium as a whole is still in its infancy as far as overall market share. You just need to find your place where you can be successful without others dropping in on you and causing a wipe-out. And according to our most recent survey data, few wraps shops these days are wiping out. We hope you find a lot of great information in the follow- ing pages, but remember that if you are looking for a face-to- face wraps experience, you should join us at the Indianapolis Convention Center, June 2-4, for WRAPSCON, with education beginning on June 1. There's more detailed information on page 35 of this issue. It's a great place to receive hands-on, in-person advice and guidance from the best in the business. See you there. Vital Signs Riding the Wave Ma Dixon is the managing editor of WRAPS and Sign & Digital Graphics magazine. He can be reached at __________________________________________ Publisher James "Ruggs" Kochevar – Executive Editor Ken Mergentime – Managing Editor Matt Dixon – Digital Content Editor Tony Kindelspire – __________________________________________ Art Director Linda Cranston Graphic Artist Brandon Kelly Digital Versions Coordinator Andrew Bennett __________________________________________ Advertising Account Executives Kendall Buckley – Adam Decker – Diane Gilbert – Advertising Production Coordinator Sara Siauw – __________________________________________ Contributors in this Issue: Tim Boxeth; Kathy Calman; Troy Downey; Dale Dunnihoo; Joey Heiob; Rob Ivers; Charity Jackson; Kelly Kwo; Rob Nicoll; Justin Pate; Bill Schiffner; Ryan Schnabel; Andy Stonehouse; Luis Tirado; Sino Tour; Matthew Wolynski; Mike Zick. ___________________________________________ Vice President/Events Sue Hueg CEM, CMP – Show Sales Damon Cincotta – Exhibitor Services Jackie Horn – ____________________________________________ National Business Media, Inc. President & CEO Robert H. Wieber Jr. Vice President/Integrated Media John Bennett Vice President/Finance Kori Gonzales, CPA Vice President/Publishing and Markets Dave Pomeroy Vice President/Audience Lori Farstad Director of IT Wolf Butler B Y M A T T D I X O N

Articles in this issue

Links on this page

view archives of Sign & Digital Graphics - 2016 WRAPS