Sign & Digital Graphics

2016 WRAPS

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W R A P S P R I N T E R S Printer suppliers and end users discuss the latest and great- est equipment and trends for the vehicle wrap market B Y B I L L S C H I F F N E R Bill Schiffner is a freelance writer/editor based in Holbrook, New York. He has covered the imaging industry for 29 years and has reported on many evolving digital imaging technologies including wide-format print- ing and newer electronic digital signage. He was the editor for a number of imag- ing publications and websites. He can be reached at TOOLS & EQUIPMENT This racy vehicle wrap image shows Porsche wraps done by Roland user Iconography Studios, a graphics and vehi- cle wrap shop in Los Alamitos, California. (Image courtesy of Iconography Studios, copyright Sean Klingelhofer Photography) I n the world of advertising, impres- sions are everything. And, probably the most cost-effective way to make a huge impression is through vehicle wraps. One car wrap can generate anywhere between 30,000 and 70,000 views per day. If you are considering expanding into vehicle wrapping, looking for an equipment upgrade, or adding another printer, read on to see what types of printers you should be looking at and why. To give you a better idea on what are some of the best printers on the market for vehicle wraps, we spoke to a number of the top printer suppliers and some of their wrap shop customers who are pro- viding cutting edge graphics for all things on the go. The Competitive Advantage "Today's wrappers are looking for a printer that goes beyond entry-level capa- 96 • WRAPS • 2 0 1 6 This large van was printed using the Mimaki CJV300 cut-and-print device. (Image courtesy of PMG Wraps, Corona, California) Printers for Wrap Shops

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