Sign & Digital Graphics

2016 WRAPS

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2 0 1 6 • WRAPS • 97 bilities—one that can help provide a dis- tinct competitive advantage for higher productivity and profits without com- promising quality," says Kelly Gornick, marketing communications manager, OKI Data Americas, Wide Format Division, Escondido, California.* "A durable printer with consistent image quality at fast speed, that is reliable and continues to run without compromising quality," she adds. Gornick says a printer upgrade can provide a platform to either compete or help gain higher margins for shops. "This is where increasing your speed can affect your business. For example, if you are producing jobs at 120 square feet per hour, but an upgrade allowed you to produce quality work at a minimum of 350 square feet per hour you could be at least three times more profitable. This example is considering all things are equal including media and ink costs. An increase in volume can also help drive down your price of media, allow you to take on larger jobs and be profitable in more ways." She points out that as a result of the consistent, bold color their ColorPainter * Editor's note: The wide-format printing group of Seiko Instruments (SII) joined OKI Data in October 2015. Roland DGA's Eric Zimmerman says their new SOLJET EJ-640 printer is specially designed to provide high productivity and lower operating costs, making it ideal for shops that want to do large quantities of fleet graphics. (Image courtesy of Roland DGA.) Mutoh's David Conrad says the Mutoh ValueJet 1624 has for years been known as 'The Wrapper's Choice' and is ideal for the beginner or the profes- sional wrap shop looking to grow production and expand their business. (Image courtesy of Mutoh America Inc.)

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