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2 0 1 6 • WRAPS • 101 speed and full end-to-end color calibra- tion are the most coveted features. The HP Latex 370 printer now adds a bulk ink system, so the cost goes down by about 23 percent, and it greatly reduces the likelihood of running out of ink on a job. The HP Latex 360 and 370 printers also create their own ICC profiles, so if you want to make unique customer color profiles, it's as easy as pushing a button." The ColorPainter Solution OKI's Gornick says the precision engi- neering and quality manufacturing com- bined with advanced print technologies are what make ColorPainter printers the preferred solution for high-production wrap shops that require a durable, indus- trial printer. The ColorPainter M-64s includes industrial Piezo printheads engineered for ultra-fast printing speeds and lon- ger wear time, which reduces waste and saves on replacement costs. The new SX and SX 3M inks in the ColorPainter M-64s printer contain more pigment than competitive inks, which reduces ink usage and running costs, while pro- ducing high-density graphics with high outdoor durability. The ColorPainter M-64s also includes advanced technolo- gies like new optical sensors that auto- matically perform both media advance and bi-directional position adjustment so the operator does not have to make complicated manual adjustments when new media is installed or when the print mode changes. Darren Dees, President at Zebra Wraps LP, Houston, Texas, says their ColorPainter has become a key piece of equipment for their wrap business. "Our ColorPainter printers using GX 3M ink produce the brightest and longest-last- ing color. Much of the value in our work comes from how long they last and still look good," Dees says. "Other industry professionals have commented to us that they knew we had produced the wraps, just from the color. For us, there really is no other choice than a ColorPainter printer as it is an integral part of pro- ducing the best wraps possible," he adds. Dees reports that they recently produced an entire series of industrial truck wraps used in oilfield trade shows throughout the country. "The wraps were produced without seams on our ColorPainter printers using G X 3M ink. The trade show attendees would reach out and touch the wrap asking if it was paint—that is a direct result of the bright, vivid color produced on our ColorPainter printers," he concludes. The #31 racecar was output on a Roland and wrapped by Richard Childress Racing (RCR) of NASCAR fame. The car is driven by renowned RCR driver, Ryan Newman. (Image courtesy of Richard Childress Racing) Printing on specialty materials is another way wrap providers can differentiate their services and get their customers' wraps to stand out.