Sign & Digital Graphics

2016 WRAPS

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I t is fascinating how products that have been around for years can—with a little innovative refinement—be repurposed to a completely new use, even advancing a market's current products to a higher level of performance. Just such a new-old product recently appeared on the scene for print media and over- laminate films used for vehicle wraps and other outdoor advertising graphics. Repurposing TPU Films as a Graphics Overlam It started when the application engi- neers at Argotec LLC, a manufacturer of thermoplastic polyurethane (TPU) films for the paint protection film market, were tasked with finding additional uses for this product. They soon realized that exterior advertising graphics, including automotive wraps, need the same kind of W R A P F I L M PPF film manufacturer repurposes polyurethane films for vehicle wraps B Y R O B N I C O L L Rob Nicoll is president of Nicoll Marketing Communications in Worthington, Massachuses. 106 • WRAPS • 2 0 1 6 When Argotec developed its polyurethane- based wrap film, one of the first applications was done on WE Racing's #55 Corvette, owned and driven by Paul Plemenos of Sparta, New Jersey. The film stood up well to the rigors of the professional racing circuit. (Images courtesy of WE Racing) FILM Graphic Print Media Polyurethane AS A TOOLS & EQUIPMENT

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