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14 • WRAPS • 2 0 1 6 BUSINESS & SALES Eco-Solvent/Light Solvent – 54% magnetic media for temporary vehicle signage. Full Wraps vs. Partial Wraps— About 50 percent of shops report that full-coverage wraps account for one to 50 percent of their overall wraps busi- ness; while 23 percent say full-coverage wraps account for 51 to 100 percent of their overall wraps business. And simi- larly, about 75 percent of shops report that partial-coverage wraps account for one to 50 percent of their overall wraps business; while 21 percent say partial- coverage wraps account for 51 to 100 percent of their overall wraps business. Wraps Pricing Wrap shop pricing differs in different geographic areas, and factors affecting prices also often depend on population densities and proximity of competi- tion. We did not break down pricing to account for these variables, but simply wanted to offer an overview of general pricing trends. Price per Square Foot—The major- ity of shops report using some kind of price-per-square-foot pricing formula. Approximately 60 percent say they either charge $6-$10 or $11-$15 per square foot. Only 6 percent of shops say they are charging more than $15 per square foot. Other Pricing Structures—A number of shops describe other pricing structures used, such as pricing specifically by the complexity of the job, charging a flat hourly shop rate, or pricing based on time and materials used. Equipment and Media Printers and Inks—Most shops surveyed (83%) are printing their own graphics, and are using an array of differ- ent printer brands in their shops—with some shops running multiple printers. About 39 percent of respondents say they are looking to purchase a new printer in the next year. When looking into a new printer or printer upgrade, shops say the most important factors are price, ink performance, ease of maintenance, color intensity and build quality. Printed Film 17% In your wraps business, which of the following do you install most? Color Change Film 10% Chrome/Metallic Film 11% Cut Vinyl Film 20% Laminating Film 17% Paint Protection Film 7% Window Film 18% What ink type does your wraps printer use? Latex – 18% True Solvent – 7% UV-Cure – 3% Which social media outlets do you actively manage for your business? The majority of wraps shops are using printers equipped with eco-solvent or light solvent inks. Shops are installing a wide variety of wrap films and laminates. Wrap shops are very involved with social media, man- aging accounts for their businesses. Facebook – 66.9% LinkedIn – 27.5% Google+ – 20.4% Pinterest – 6.3% YouTube – 15.5% Twitter – 26.1% Instagram – 24.6% I do not use social media for business – 26.1%