Sign & Digital Graphics

2016 WRAPS

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2 0 1 6 • WRAPS • 17 tifying bodies currently available to the industry. It is important to note that cri- teria for installer certification can vary greatly from certifying body to certifying body. Shops report that continuing edu- cation for installers is coming from a variety of sources, including industry trade magazines such as WRAPS (58%), YouTube videos (57%), online training resources (54%), trade shows (39%) and apprenticeships (24%). Networks, Social Media and Marketing Installer Networks—Installer net- works are becoming more popular in the industry as a way for wraps installers to extend their customer reach. However, most shops (69%) say they are not cur- rently affiliated with an installer network, and 28 percent say they are not likely to outsource to one. Still, 20 percent of shops say they are likely or very likely to outsource to an installer network. Social Media Presence—Many shops are looking for inexpensive ways to mar- ket themselves, and social media has become a strong marketing force among wrap shops, many of which maintain a social presence on multiple forums. Just over 50 percent of shops report that their presence on social media has helped increase their business, but about 26 percent say they do not use social media to market their shop. Among those shops using social media, Facebook is the most popular (67%) with strong show- ings for LinkedIn (27%), Twitter (26%) and Instagram (25%). Shop Truck—Many wraps marketing experts agree that a wrapped shop truck is one of the most useful marketing tools available to a wrap shop. However, a sur- prising number of shops in this survey (32%) report that their shop vehicle is not wrapped at all. Of the shops with a wrapped shop truck, most change the wrap once a year while others change the wrap every other year or every three years. Conclusions Key findings in this report indicate that shops are doing quite well with wraps and that the industry itself is healthy and growing. Shops are profit- able and the outlook is quite positive. Manufacturers continue to offer viable products that shops need, and that make the wrapping process more efficient and durable. At the same time shop owners are embracing new products and are par- ticipating in continuing wraps education. The Most Trusted, Experienced Name in Perforated Window Films Retail Signage Transit Corporate Identity Vehicle Graphics Building Wraps Grow Your Business with Window Graphics Pioneer and leader in One Way Vision window graphics solutions, CLEAR FOCUS produces a complete line of perforated and clear window films and optically clear overlaminates. Our patented release liners are compatible with UV-cure, latex, solvent, eco- solvent, aqueous, thermal transfer, screen printing and offset print technologies. Now offering 24-Vue Two Way Vision Film and EconoVue 80/20 • Unsurpassed quality, durability and print performance • Helps printers diversify their capabilities for greater profitability • First choice of many Fortune 500 companies for brand marketing • Available from distributors globally • Offices in France and Germany serving the European market CLEAR FOCUS ® ® ONE WAY VISION ™ FILMS 1-800-307-7990 • 707-544-7990 headoffice@clearfocus.com • www.clearfocus.com

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