Sign & Digital Graphics

2016 WRAPS

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Page 26 of 158

20 • WRAPS • 2 0 1 6 BUSINESS & SALES determine whom you are actually deal- ing with. Inform the client prior to their arrival that their vehicle(s) needs to arrive at your facility in squeaky-clean condition. How well the client follows this simple directive will tell you volumes about what you can expect from them in the future regarding post-wrap care, and will define your ability to warrant the actual dura- bility of your wrap. On the other end of this simple condition is you and/or your team member's ability (or inability) to communicate the directive. The point of this initial exercise is to set and manage the conditions in the vehicle wrap business. Remember, "The Devils is in the Details," so get it right the first time. Remember—the most common cause of failure is improper temperature conditions. Unlike this hot Nova of course. (Image courtesy of Spike TV and A.P.E. Wraps) Care should also be taken when removing a wrap job. (Image courtesy of 8-Lug HD Truck magazine) The most vulnerable places for a wrap failure are edges, corners and seams.

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