Issue link: http://read.uberflip.com/i/637632
2 0 1 6 • WRAPS • 23 The Expectations Hit List Following is a down and dirty hit list to help you manage expectations. Managing your client and your team, and what's expected of them, is imperative. These marching orders are the basis to a quality application and will better ensure that the wrap will not return. 1) Interface—Using the proper ver- biage when communicating with your team and with the client. Be very clear and concise when discussing what's expected of them. 2) Surface Preparation—I'm talk- ing about "Hermetically Clean." The cleaner the surface the better the adhe- sion. Adhesion is king! 3) Materials—Print media and lami- nate selection. Optimum performance of all aspects in this segment: Cast vinyl is king. Print quality must have stellar out- door durability and great penetration. 4) Lamination—Be sure to hold off on laminating until after the proper cure time, or "outgassing" time when using solvent-based printers. If you laminate too soon, then all your high-road efforts go out the window. "Oh, I have latex so none of this pertains to me." Whoa, my friend… it does more than you think. Just because you laminated quicker doesn't mean that there isn't baggage. There's always a price to pay whether it's on dura- bility, cost, time or speed. Kind of ironic though when writing this that these four elements define the most desirable aspects of a proper printer selection. We will address this in another article. 5) Application—Your team must follow all the proper preparation and application techniques to insure a sound, durable installation. Always work toward a perfect finish. Use the right tools, tem- peratures and techniques for the job. 6) Delivery—Upon delivery of the finished wrap make sure the verbiage you use with the client is clear and precise (see No. 1). Let clients know that if they don't take care of their wrap it will fail before it estimated life expectancy. Have them sign off on the invoice, agreeing to the verbiage that was used to ensure they understand the conditions. Get MAXIMUM EXPOSURE ....with General Formulations Wraps VISIT OUR BOOTH AT: ISA Sign Expo • April 21-23, 2016 - Booth # 1715 NBM B.I.G. Show/WRAPSCON • June 2-4, 2016 Concept ® 230 Vehicle Wraps Solution Concept ® 209 Transit Vinyl Solution Concept ® 235 & 238 Low Surface Energy (LSE) Solution CARBON FIBER Carbon Fiber Automotive Accent Solution General Formulations ® has a wide variety of products to suit your wrapping needs. Our Concept ® products are ideal for vehicle wraps, transit, car accents and other specialty applications. Concept ® films can be printed with solvent, eco-solvent, latex, and UV curable inks. General Formulations ® pressure sensitive films are made in the U.S.A. and whether you are looking for a short term or long term wrap product, we have a solution to fit your needs. Please contact General Formulations ® or a distributor in your area for more information. 084873_GF_Ad_Final.pdf 1 1/21/16 2:39 PM