Sign & Digital Graphics

2016 WRAPS

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2 0 1 6 • WRAPS • 29 BUSINESS & SALES I f you sell a lot of vehicle wraps there comes a point where you're automati- cally running through the same efficient steps when talking with customers. Even with this experience, it's still good to have a wrap checklist that ensures that you've gathered all the necessary information. Working through the checklist also looks both professional to the customer, as well as a bit official. By having expec- tations and instructions clearly spelled out and reviewed with the customer, it Using a wrap checklist ensures a bulletproof process B Y C H A R I T Y J A C K S O N Charity Jackson is co- owner of Visual Horizons Custom Signs based in Modesto, California. She has been in busi- ness since 1995, and has worked in the sign industry for over 20 years. You can visit her website at lends a certain amount of credibility to the process—and if done right, it's practi- cally bulletproof. Efficiency The whole process of wrapping a vehicle can still be unclear for some cus- tomers, and many are at a stage where they are just gathering information. Of course all customer's are important to a business, but the time we spend at the front counter must be carefully weighed against genuine interest on the custom- er's part. Usually you can tell how interested a customer is based on the questions they ask. "I'm just looking for a quick quote." or "Can you give me a general idea of what a wrap costs?" Someone who is ready to order will often come to your shop instead of just calling and will already have some general knowl- edge and ideas in mind. Wrap Sales Step-by-Step W R A P C H E C K L I S T The wrap checklist we've created is a simple guideline that helps us stay on track and be more efficient during the wrap sales process.

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