Sign & Digital Graphics

2016 WRAPS

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34 • WRAPS • 2 0 1 6 BUSINESS & SALES checklist to quickly review the process so the customer knows what to expect. This also reminds us to check over the vehicle for anything that could be a liability. The Proof Based on the amount of artwork involved and when the customer is sup- posed to get art to us, we let the cus- tomer know when to expect a proof. This is important because some customers get eager and expect a proof the next day; it's an involved process and if you let them know that this is the time consuming part of the process and they should expect to see an initial proof in X working days, then hopefully they won't start calling the next day. We also let the customer know that they'll be reviewing their proof on either a template or the photos we took of their vehicle. This gives them an idea of how the wrap will be presented. Also we review changes at this point. Generally during discussion and initial sketching we get on the right track early in the process. While some changes are part of the design fee, excessive changes will incur additional charges and we explain this early in the process. The Walk Through This step is generally fairly quick but if you have a vehicle with a lot of prob- lems it can take a bit longer to review with the customer. We go out and walk around the vehicle with the customer one more time and note any problem areas on another template. You're looking for peeling paint, rust areas, patched areas, excessive silicone and other areas that could cause problems in the future. Even if you're not wrapping in an area with damage, it's important to note any pre-existing damage to avoid blame later on. For example, if there is a dent on a front fender, point it out to the customer and make a quick note. The customer may not even realize it's there, and you don't want to be blamed after it's brought to your shop. Take photographs of any existing damage and, depending on the prob- lem, discuss ways the customer should fix them prior to wrapping. Also review that pre-existing damage generally voids any manufacturer warranties on the media. We also ask the customer to bring the vehicle in washed to avoid a clean- ing fee. Ask the customer to wash it the day before they bring it, not the morn- ing of, especially during colder months. Water can build up behind door handles and body molding and when you heat the graphics during the wrap process it can cause the water to come out and collect behind your vinyl. Obstacle removal is the last part of the walk through. We just point out what emblems we'll need to remove and note it on our paperwork We also look at the lights, mirrors or any other obstacles that might be removed. Signature The last step is to get the customer's signature on the wrap checklist and on the template marking problem areas, if there were any. I just let the customer know that we ask for their signature as confirmation that we reviewed all the steps with them and that they understand the wrap process as we reviewed it. EDS Testing • Monument Lighting • 2015 Engraver Update • Dye Sublimation • Wraps Estimating Sign & Digital Graphics March 2015 SBMARcover.indd 1 2/18/15 10:17 AM Accurate pricing is a crucial step in the sales process. Check out this article, from the March 2015 issue of Sign & Digital Graphics, and other articles, for more information about how to price your wraps.

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