Issue link: http://read.uberflip.com/i/637632
2 0 1 6 • WRAPS • 55 My client's grandfather Arvel used to be the Fire Marshall of the city, so naturally the name was selected for the truck itself. For the text and logo I suggested putting the words "dot com" just under the company name since its website shares the same name as the business. And instead of overcrowding the truck with an extensive list of product offerings, I transformed the list into a wallpaper-like background that can be read up close, but doesn't take away from the artwork.