Issue link: http://read.uberflip.com/i/637632
2 0 1 6 • WRAPS • 65 A similar story can be applied to color change installs and the original color of the car. Black cars have the lowest price point as they are the easiest to install. The reason for this is the black paint acts like a shadow on all the edges/breaks between the windows, doors, lights and so on. This means less hardware has to be removed and the installer can cut the film to natural body lines (much like a full print wrap). For white/red/yellow cars, more hard- ware has to be removed and the installer has to wrap deep into the body so the original color of the vehicle can't be seen from the outside. This takes significantly longer time on the prep/install and adds more pressure to the actual install. Conclusion The key in all this is to make pricing/installing wraps much like buying a car or an iPhone. There is the base price and then there are add-ons. In the case of the actual install, whether it's full print or color change, it might not be add-ons but add-offs (not wrapping certain hot spots or "customizing" them). A last great tip is to take this information and apply it to a great new pricing app that was launched at SEMA 2015—www.wrapapp.com. This app is a perfect fit to this article as it can customize any quote. In the end, it's tempting to be an Instagram hero and wrap everything in one piece, but this can lead to overwrapping or doing things the client doesn't even appreciate. Let the client's pocket book decide by offering a variety of options and wrap it from there. Black is Best 2014 BLACK FORD TAURUS WITH MATTE GRAY METALLIC • Hardware removals: medium (door handles/ mirrors/emblems/license plates/vents) • Installer level: intermediate to advanced • Material: cast • Install time: two installers 6-12 hours (x 2) • Install difficulty: medium • Durability: medium • Price: X 2014 WHITE FORD TAURUS WITH MATTE GRAY METALLIC • Hardware removals: medium to high (door handles/mirrors/emblems/license plates/ vents/window molding/possible loosening of bumpers) • Installer level: advanced • Material: cast • Install time: two installers 8-16 hours (x2) • Install difficulty: high • Durability: medium • Price: X + 20%