March '16

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rv-pro.com MARCH 2016 • RV PRO • 27 according to Kaiden, so in 2012, Air- stream of Los Angeles opened in its place, and is now staffed by 14 employees. The dealership is located on a busy street, a corner location that has plenty of room to display much of Airstream's line, plus an indoor showroom and a 20-bay shop staffed by four technicians. In addition, the dealer- ship has space to offer year-round storage, a definite plus considering the incredible prices of SoCal real estate and homeowner association vehicle restrictions. Yet the latter amenity, Kaiden says, almost didn't happen. "It wasn't always in the plans, but we did some research. When we started, we found out people don't have a place to put their RVs. We said, 'OK, how can we sell some units? Let's give away a year's free storage with every purchase,'" he says. "That was like gold." Soon after selling a number of spaces, the dealership added a pre- and post- trip concierge service. Staffers will, with advance notice, prep units, as well as clean, detail and repair them after they return from the road, Kaiden says, and it's been such a success, three people are required to operate it. "As of now, we have 100-and-some- thing spots and we're full," he says. "We're looking for more storage at the moment." Airstream in the O.C. With things going smoothly in L.A., Airstream of Orange County, located in Westminster, was opened less than two years later. By contrast, it's located on a no-frills lot behind Kaiden's Infiniti store Airstream of Orange County is co-located with an Infinity car dealership in Westminster, Calif. The site has good curb appeal, aided by the 20-foot Airstream mounted on a high pole above the dealership's sales lot. Dealership GM Ken Kaiden (left) and sales associate Dick Shear look over the dealership's inventory.

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