March '16

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28 • RV PRO • MARCH 2016 rv-pro.com that once hosted GMC truck sales and measures less than 4 acres. Consequently, there's no indoor showroom, no space for storage, and not nearly the impressive curb appeal of the L.A. site. The only building on the site is used for sales; parts, service and F&I are co-located with Infiniti. "We supply the same luxury amenities that we give to our Infiniti customers and are required by the manufacturer with our Airstream customers. They benefit from having the Infiniti dealer- ship here," he says. "They get that treatment." Now, almost three years since, sales at Orange County have surpassed the L.A. store. The newer store, which employs 20, sold 225 units last year – 25 more than the older store. Kaiden attributes that partly to location as well as a unique way to grab attention. "We're basically 100 yards off the 405 freeway. I have an old GMC truck sign that's 40 or 50 feet up in the air that used to spin around. What we did was put a 20-foot Airstream on that pole. Airstream built the shell and it's one of a kind," he says. "It's a monument. People say, 'Oh my God, I didn't know you were here until I saw that in the air.'" Surprisingly, considering the attitude some municipalities take on such issues today, Westminster city officials were for the air- borne Airstream. Indeed, Kaiden's been told people even stop just to photograph the custom trailer. "When you leave Huntington Beach, we are the first business on the right side of the freeway in the city of Westminster. We are the gateway, or showpiece, I guess you could say, when you go in because there's nothing else but us, so they're very proud," he says. "We built a multi-million-dollar Infiniti facility that's gorgeous and then we put giant signs up and this monument." There's more behind the monument, as Orange County has a 15-bay shop and a service staff of five. It also boasts a healthy online parts department with its own personnel; together, parts and service account for between 30 and 40 percent of Orange County's sales. That's easily triple the average of most dealers and together with Infiniti, Kaiden estimates the Westminster store does $100,000 in parts sales monthly. In L.A., parts and service make up 20 percent of the store's total sales, still a healthy amount considering it, like Orange County, doesn't have a typical parts store. Instead, Kaiden says, customers shop in parts boutiques that mainly offer Airstream- related products. Service Techs Up for Any Challenge The service departments, however, are anything but typical. Except for the Mercedes-Benz engine and drivetrains of Airstream's Sprinter-based Interstate motorhomes, Kaiden's technicians can handle any customer maintenance or repair request, including frame repair. Also available is custom cabinetry and metalwork, services not offered at many RV dealerships. Airstream of Orange County keeps its parts showroom stocked with popular products, including a large assortment of Airstream accessories, gear and novelty gifts.

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