The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/644232
FRIDAY, MARCH 11 11:00 AM JW Marriott: Salon A How to Prototype for Better Design RSVP REQUIRED. This workshop will run through the basics of prototyping and the benefits and pitfalls of some of the more popular tools. You'll also receive hands-on training with paper prototyping (low fidelity), InVision (medium fidelity), and Axure (high fidelity). Requirement: Please bring your computer and download the free trial of Axure before this session. Quinn Brennolt, Kristy Okada Workshop (4 hours) • Intermediate 11:00 AM JW Marriott: Salon B Visual Media Strategies for Nonprofits RSVP REQUIRED. Even the best causes can fail the "Why us? Why now? Why this? So what?" test for effective storytelling. Whether created as infographics, maps, cause videos or a series of single photographs, this highly interactive, four-hour workshop will help you build a cutting-edge visual media strategy to make, share and curate better stories. Marcia Stepanek Workshop (4 hours) • Advanced 11:00 AM JW Marriott: Salon D Extreme Innovation: Lean UX for Wearables Practical tips on low-fidelity paper prototyping techniques to design and test Apple/ Android wearable interfaces within the corresponding app ecosystem. Design to take advantage of natural gestures and new interaction patterns and create a clean wear- able interface that reflects your app's unique personality. Greg Nudelman Solo • Advanced 11:00 AM JW Marriott: Salon E Designing for the Real World Designing a visual branding system for products can be a challenge, but it can be achieved with a great team and hard work. Imagine the challenge of designing a system for over 100 products that target different customers and are sold in different ways. How do you create a unique visual language that grows as new products are introduced and feels relevant? This session will address these challenges. Presented By Adobe. Talin Wadsworth Solo • Intermediate 11:00 AM JW Marriott: Salon FGH Hidden in Plain View: Discovering Lo-fi Magic Naturally, we use physical intuition to interpret feedback from the world around us. Using strategies like origami, technology labs are seeking ways to make complex prob- lems tangible – to open them up to physical intuition. We may universally think best when we think with our hands. By engaging abstractions in this manner, designers can find surprising possibilities for projects hidden in plain view. Kelli Anderson Solo • Intermediate 12:30 PM JW Marriott: Salon D Insights on Building Great Digital Products How do you empower design throughout the process? How do you define your prod- uct's MVP? From defining the problem to experimenting, instrumenting and shipping your solution, Belsky will lead a Q&A discussion and share lessons learned from found- ing Behance, rebooting Adobe's mobile product strategy and working with a variety of startups in building digital products. Scott Belsky Solo • Intermediate 12:30 PM JW Marriott: Salon E Celebrate the Process of Getting Things Done! We live in a world of information overload. With all of these distractions, how do you force yourself to stay focused and just get the work done? In 2015, illustrator and designer Becky Simpson pushed herself to create a new piece of art every day for 100 days. In this session, she will share her five big lessons that anyone can use to prioritize focus, hunker down and get started creating. Presented By Adobe. Becky Simpson Solo • Beginner 12:30 PM JW Marriott: Salon FGH Dark Times for Dark Patterns: Ethical Alternatives When balancing user needs and business goals, it can be tempting to fall back to "dark patterns" – processes designed to trick users – because they are a shortcut to results. This session will explore alternatives to infamous and common dark patterns with a focus on how we can use psychological principles and persuasive design techniques to meet goals through encouragement, rather than deception. Cristina Viganò, Neil Dawson Dual • Intermediate 2:00 PM JW Marriott: Salon FGH Learning New Things (Without Feeling Like a n00b) In a world where technology is constantly evolving, making the time and committing to learn new things can be both exhilarating and overwhelming but necessary to remain effective. Erik Natzke works in Adobe's Creative Technology Lab and spends his days experimenting with many technologies. This session strives to share the lessons he has learned in his continual pursuit of knowledge. Presented By Adobe. Erik Natzke Solo • Intermediate 3:30 PM JW Marriott: Salon A Forks, Fragmentation and the Future of Android RSVP REQUIRED. Fragmentation is no longer just about screen size, platform version, custom themes and apps. Now it's also forked versions of the OS and alternate app stores. This workshop explores AOSP and forks like Cyanogen, FireOS and MIUI. At- tendees will learn specific strategies to help reach a wider audience with their apps. Bring a laptop with Android Studio and a device. Chuck Greb Workshop (2 hours) • Advanced 3:30 PM JW Marriott: Salon B Measuring the Mobile Experience: UX Analytics RSVP REQUIRED. Let's move past obsolete vanity metrics like page hits and visit counts. Use analytics to find out exactly how your users interact with your website and hybrid apps. In this session you'll master concrete tactics that help you practice the Lean UX ideal of build, measure and learn. Record touchpoints on your UI, evaluate feature use and measure device capabilities. Ken Tabor Workshop (2 hours) • Intermediate 3:30 PM JW Marriott: Salon D Financial Hardware in an App Centric World The credit card has been around for fifty years and has not changed much in all that time. This panel includes representatives from companies that are working to develop and bring new hardware technologies to the financial services industry. In this session, we will discuss the opportunities and challenges to deliver a truly innovative product in this space. Elwin Ong, Jeffrey Mullen, Karrie MacDonald, Karen Pascoe Panel • Advanced 3:30 PM JW Marriott: Salon E Harnessing the Creative Community the Common Good It can be hard to make your social campaign stand out. The Bully Project wanted to draw attention to the 13 million kids who are bullied every year, with Adobe they cre- ated a digital mosaic made up of pieces from artists who shared their own experience. This session will give you insight to raise awareness for your social cause while draw- ing the best from creatives in your community. Presented By Adobe. Cindy Yep Solo • Intermediate 3:30 PM JW Marriott: Salon FGH Checkbox That Ruined My Life: Manipulative Design Marketers and UX designers know that subtle nudges toward a specific action can make a huge impact on behavior. The science of behavior change combined with the emotional drive of marketing is powerful. But as Spiderman taught us, "With great power comes great responsibility." What happens when that power is abused? Learn to avoid designs that cross the line between persuasion and manipulation. Dennis Ellis, Katie Swindler Dual • Advanced DESIGN & DEVELOPMENT JW MARRIOTT: 110 EAST 2ND STREET FESTIVAL SESSIONS 1 0 6 D E S I G N & D E V E L O P M E N T S X S W. C O M