The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/644232
5:00 PM JW Marriott: Salon D Mobile Deep Linking: Let's Talk About Apps, Baby Most apps live in their own silo and don't engage with one another intuitively or share information seamlessly. Companies like Vurb, URX and Google are working to let all of our apps play in the sandbox together using mobile deep linking. This discussion will address the whys and hows of creating an even better mobile experience through mobile deep linking and what it means for the future of mobile. John Milinovich, Danny Bernstein, Conor Dougherty, Bobby Lo Panel • Intermediate 5:00 PM JW Marriott: Salon FGH The DIY Software Revolution Early computer visionaries foresaw a world where everyone can harness the creativity of crafting their own software tools. In this talk, Liu will cover the history of software tools and the creativity they've enabled as well as the current state of the software world. This session will examine the implications of the "coding-for-all" movement alongside futuristic design concepts in software. Howie Liu Solo • Advanced SATURDAY, MARCH 12 9:30 AM JW Marriott: Salon A Animating the User Interface: Designing for Motion RSVP REQUIRED. User interfaces are coming alive like we've never seen before. An- imation, or "motion design," has become an essential part of the designer's toolkit for expressing fundamental interaction design principles. In this hands-on workshop, Angie Terrell will cover designing for animation, from concept to prototype. Get ready to design animation for your own user interfaces.. Angie Terrell Workshop (2 hours) • Intermediate 9:30 AM JW Marriott: Salon B Service Safari: Observation for Design Insight RSVP REQUIRED. Join us for our Service Safari – an interactive, hands-on workshop where you'll learn ethnographic techniques to find opportunities to improve services, experiences, products and businesses. Learn the techniques; apply them for yourself using the latest wearable tech; draw actionable insight; and map your findings to com- municate effectively with your team and stakeholders. Marianne Brierley, Emeline Therias Workshop (4 hours) • Beginner 9:30 AM JW Marriott: Salon D Get the Message! The Rise of Conversational UI The past year has seen a rush of new services that rely on person-to-person or ma- chine-to-person interaction not through an app but through text and voice. Designers are being forced to reconsider fundamental, desktop-induced assumptions about in- teraction models, which is having a profound impact on developers, consumers and retailers. How much can we expect machines to supplement human interaction? Chris Messina, Jeff Xiong, Jonathan Libov, Julia Hu Panel • Advanced 9:30 AM JW Marriott: Salon E The (Very) Hard Work of Creating UI Consistency Websites like Dribble and Behance are full of "redesigns" of software like Photoshop, but what does it take to make that happen in the real world? What if you were tasked with executing a common visual language across dozens of products? And what if those products spanned completely different user bases, business units and operating systems? Cheris will reveal those lessons learned in this session. Presented By Adobe. Shawn Cheris Solo • Intermediate 9:30 AM JW Marriott: Salon FGH More Than Media Queries: Reframing Responsive UX Responsive design is a lot more than just making everything stretchy. This talk makes sense of mobile content strategy, designing performance and progressive enhance- ment to make a truly responsive UX. Matt Gibson Solo • Intermediate 11:00 AM JW Marriott: Salon D Let's Interface: Connecting Social Research to UXD Communication research offers great insight into the success or failure of innovations. Unfortunately, the highly segmented nature of academia can prevent fruitful interac- tions between technology makers and scholars. Communication tech scholars present research about relationships, privacy, identity, cognition and presence in order to stim- ulate discussion between makers, users and scholars. Bree McEwan, David Westerman, Erin Sumner, Nick Bowman Panel • Intermediate 11:00 AM JW Marriott: Salon E Six Things Every Designer Should Do Now Ever stumble across a Photoshop tip you wish you knew? This session will take you through the top tips and tools that every designer needs to be using to be more pro- ductive. The session will cover overall design, HTML, CSS and images, and the Adobe Creative Cloud products like Photoshop. You'll leave the session with specific actions that will help you spend less time redoing and more time creating. Presented By Adobe. Paul Trani Solo • Intermediate 11:00 AM JW Marriott: Salon FGH NativeScript: The Future of Mobile App Development Learn about NativeScript, a new JavaScript framework for building native cross-plat- form mobile apps. Whether you're a seasoned iOS or Android developer, or a web de- veloper looking to expand your skill set into building mobile applications, NativeScript provides great benefits over writing hybrid web apps or developing your app multiple times for each platform. Ben King Solo • Advanced 12:30 PM JW Marriott: Salon D Make Magic, Not Mobile Apps Today, our devices have become magical assistants with apps taking on a supporting role. As product developers, we need to adapt and think of ourselves as choreogra- phers of real-world interactions. In this panel, you'll learn from people who orchestrate experiences at Uber, OpenTable and Jawbone as they share how they've adapted their products and processes to a world of invisible apps. Kate Rutter, Rahul Bijor, Thomas Stovicek Panel • Intermediate 12:30 PM JW Marriott: Salon E Creating Lasting Branding Systems Designing a visual branding system for products can be a challenge but it can be achieved with a great team and hard work. Imagine the challenge of designing a sys- tem for over 100 products that target different customers and are sold in different ways. How do you create a unique visual language that grows as new products are introduced and feels relevant? This session will address these challenges. Presented By Adobe. Sonja Hernandez Solo • Intermediate 12:30 PM JW Marriott: Salon FGH Designing Experiences Offline and Online Learn how Airbnb leverages pixels to create a better offline experience at all stages of the user's journey. Through their app and website, they help build trust between strangers, help travelers find the right travel destination and help hosts be even better hosts. Critical to this strategy is building a coherent brand that is consistent at every stage of the user's journey – on every platform. Katie Dill Solo • Advanced 2:00 PM JW Marriott: Salon E Video 2026: Innovation, Ubiquity and More Slow-Mo Video is evolving. Our social media feeds are increasingly filled with auto-playing vid- eos. Cable television and appointment viewing are losing out to internet-enabled apps and services. Join Adobe Senior Experience Designer Dave Werner as he highlights the current data and emerging trends to make some bold predictions about the future of video. Presented By Adobe. Dave Werner Solo • Intermediate DESIGN & DEVELOPMENT JW MARRIOTT: 110 EAST 2ND STREET FESTIVAL SESSIONS 1 0 7 2 0 1 6 S X S W I N T E R A C T I V E P R O G R A M G U I D E D E S I G N & D E V E L O P M E N T