The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/644232
FUTURE OF ENTERTAINMENT As today's entertainment industry continues to evolve, the conversation needs to progress in kind. The Future of Entertainment Convergence Track looks at the changing landscape of entertainment, focusing on areas like TV and episodic content, boundary-pushing digital storytelling, the rise of the Internet celebrity, the OTT revolution and, of course, the business behind it all. Future of Entertainment sessions, which include program- ming previously known as Future of TV, Digital Domain and Entertainment and Immersion, will be open to Film, Inter- active, Gold, and Platinum registrants from Friday, March 11 – Tuesday, March 15, with Music registrant access beginning on Monday, March 14. Austin Convention Center 500 East Cesar Chavez Street 4th Floor: Room 12ab, BR EFG; 1st Floor: BR C Four Seasons Hotel 98 San Jacinto Boulevard Ballroom AB, CD, San Jacinto Ballroom Brandvertainment: How Norton Hacked Hollywood Curt Detweiler, Daniel Junge, Janet Brown, Kathryn Kane Monday, March 14 • 12:30pm • Austin Convention Center: Room 12ab Until recently, branded entertainment involved navigating a complicated ecosystem with heavy production expenses and complex distribution routes. Not anymore. A conflu- ence of new technologies now make long-form content affordable, instantly accessible and inherently shareable to millions of potential viewers. Come learn how Norton bypassed the hurdles and cracked the code on branded film. Livestreaming Is Bigger Than You Realize Karen Allen, Colin Carrier, JR Griffin, Matt Wolf Monday, March 14 • 3 :30pm • Austin Convention Center: Room 12ab While creators are just getting their feet wet with Meerkat and Periscope, gamified and natively monetized livestream platforms, like Twitch and YouNow, are quietly becoming giants. Find out how livestreaming is different and how to be successful. Making Reality Shows for the Web (That Don't Suck) Chris Demarais, Griffon Ramsey, Zach Anner Monday, March 14 • 3 :30pm • Four Seasons: Ballroom AB How do you produce quality, real life content that isn't boring? Join three industry professionals as they discuss how to conceive, fund, produce and market great reality con- tent for the web. Whether you're interested in video blogs, documentaries, pranks, competition or travel shows, these guys will tell you how to make your dream project a reality. The Digital Music Festival: Live Streamed! Hank Neuberger, John Petrocelli, Karly Tuckness, Raymond Roker Tuesday, March 15 • 11: 00am • Four Seasons: San Jacinto Ballroom Live streaming and music festivals are two very popular, and increasingly intertwined, topics. Join industry thought lead- ers for a lively discussion around these growing markets. We will cover the growth of the device market, mobile adoption and the importance of social media around digital broadcasts of experiences like Coachella, Bonnaroo, Lollapalooza, Austin City Limits and many more. United Airlines Lounge Atrium 12ab 11ab 13ab 14 17b 17a 16ab 15 19ab Lounge Ballroom EFG 18abcd Keynotes & Featured Speakers Ballroom D Trinity Street Red River Street East Cesar Chavez (1st) Street East 4 th Street Info Desk Concessions ATM Smoking Deck MAP KEY Credential Access Interactive, Film, Music, Gold and Platinum Interactive, Film, Gold and Platinum Interactive, Gold and Platinum Film, Gold and Platinum Escalator Restroom Elevator Stairs San Jacinto Ballroom Four Seasons Ballroom AB Four Seasons Ballroom CD Ballroom Foyer Ballroom Foyer San Jacinto Terrace & Lawn Lady Bird Lake to Lobby MAP KEY Stairs Restroom Elevator Info Desk John Petrocelli Zach Anner Colin Carrier Janet Brown FESTIVAL SESSIONS 1 1 3 1 1 3 2 0 1 6 S X S W I N T E R A C T I V E P R O G R A M G U I D E F U T U R E O F E N T E R TA I N M E N T