The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/644232
Championing a broader perspective on the world of sports unique to SXSW, SXsports explores cultural impact and the human experience, tackles the future of sport in all its forms and embraces technology and innovation. Rooted in one of the most influential cultural events in the world, SXsports offers the sports industry singular access to cre- ative leaders, early adopters and die-hard fans from across the sports, entertainment and technology industries. This Convergence Track also features related Film screen- ings (see page 201) and events and is open to all Interactive, Film, Gold and Platinum badgeholders. Four Seasons Hotel 98 San Jacinto Boulevard 1st Floor: San Jacinto Ballroom, Ballroom AB, Ballroom CD How Sports Can Slow Innovation Shona Halson, Kenny Lauer, Mark McClusky Friday, March 11 • 2: 00pm • Four Seasons: Ballroom AB Sports are one of humanity's most rigorous laboratories for innovation. But in many ways, sports can be fundamentally conservative when it comes to new technologies. From training tools that track a player's fitness to media platforms that open up new ways to connect, athletes, teams and leagues constantly balance the tension between cutting edge development and the risks associated with change. League vs Player: The Battle Off the Field Andrew Brandt, Gabe Feldman, Scott Fujita, Kelli Masters Saturday, March 12 • 9 :30am • Four Seasons: Ballroom CD From deflated balls to domestic violence to perfor- mance-enhancing drugs, off-field controversies have led to high-profile battles between leagues and their players. Are leagues and players destined to collide or is there a better way to resolve disputes? This panel will explore the business, sports, legal, policy and social issues raised when leagues investigate and discipline their own players. Sports Media's Role in Shaping Social Justice Robert Klemko, Jessica Luther, Cyd Zeigler Saturday, March 12 • 2: 00pm • Four Seasons: Ballroom CD For generations, sports media focused on Xs and Os, scores and results. Athletes followed suit, shying away from social justice issues in order to, they believed, maintain the largest fanbase. Recently, sports media has taken the plunge into social justice issues like same-sex marriage, transgender inclusion, racism and lack of opportunity for women in sports. Body Art Stories: Athletes, Tattoos and Instagram Joe Haden, Kaillie Humphries, Randy Harris, Andrew Owen Sunday, March 13 • 2: 00pm • Four Seasons: Ballroom CD With over 75 million photo tags on Instagram, tattoo art is an important part of the visual stories that are captured everyday on the platform. In parallel, tattoo culture in sports is front and center like never before. Athletes are showing off their body art like never before. Pro Athletes Taking Control of Their Brand Destiny Vernon Davis, Daniel Jeydel, Anna Rawson, Anthony Rodriguez Sunday, March 13 • 3 :30pm • Four Seasons: Ballroom CD A candid discussion with professional athletes and marketers about the new ways athletes and brands are monetizing unprecedented global interest and engagement in sports, this panel will leverage the professional experience in sports, marketing and digital media from panelists driving new approaches in uncharted athletic monetization strategy. San Jacinto Ballroom Four Seasons Ballroom AB Four Seasons Ballroom CD Ballroom Foyer Ballroom Foyer San Jacinto Terrace & Lawn Lady Bird Lake to Lobby MAP KEY Stairs Restroom Elevator Info Desk SXSPORTS Vernon Davis Randy Harris Scott Fujita Shona Halson FESTIVAL SESSIONS 1 8 7 2 0 1 6 S X S W I N T E R A C T I V E P R O G R A M G U I D E S X S P O R T S