The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/644232
Scheduled March 16–18, these sessions tackle all the inno- vative potential of virtual reality and augmented reality. This Convergence programming is open to all SXSW registrants, so your Interactive badge will get you in! Hilton Austin Downtown Wednesday, March 16–Friday, March 18 500 East 4th Street 4th Floor: Salon A, Salon B A Conversation with Chris Milk Chris Milk Friday, March 18 • 11: 00am • Hilton: Salon A Milk is known for weaving artistic and technological inno- vations in pursuit of the next great storytelling medium. His work includes videos for Kanye West, Arcade Fire and acclaimed interactive projects such as The Wilderness Downtown and The Treachery of Sanctuary. He currently serves as Founder and CEO of the virtual reality company Vrse. Attend to hear Milk's outlook on the future of VR. Virtual Reality: Is it the Ultimate Brain Hack? Nonny de la Peña, Walter Greenleaf, Miles Perkins, Daniel Terdiman, Wednesday, March 16 • 3 :30pm • Hilton: Salon B Virtual reality is an entirely new way to experience content. Unlike TV and cinema, VR can be completely immersive, giving consumers the feeling as if they are in the center of the action. This session will be a deep dive into how VR content affects our brains: how seemingly simple changes in viewing can have a significant impact on the way we feel and how we experience the world around us. Virtual Reality for Serious Sports Training? Rudy Chapa, Peter Fadde PhD, Robert Griffin III, Amy Kruse Wednesday, March 16 • 5 : 00pm • Hilton: Salon B Is VR right for serious sports and military training? A profes- sor and simulation expert questions the panel: a Heisman Trophy winning NFL quarterback, a Chief Technology Officer of a global defense IT company and a visionary sports train- ing entrepreneur. What are the critical differences between training and entertaining? How realistic does VR need to be ? Five Best Startup Ideas in VR/AR Nonny de la Peña, Shawn Dubravac, Robert Scoble Thursday, March 17 • 2: 00pm • Hilton: Salon B From Tron to Palmer Luckey and Occulus Rift, what are the top trends, startups, providers, manufacturers and mavericks in Virtual Reality and Augmented Reality? With 25 million headsets by 2018, combining high-capacity net- works with ultra-high resolution cameras, microphones and full-wall displays, artists and developers will flock to this new form and create incredibly moving content. Exploring a Holographic Mars Jeff Norris, Victor Luo Friday, March 18 • 3 :30pm • Hilton: Salon A While we haven't put a human on Mars yet, we have built the most accurate 3D reconstruction ever using a mixed-re- ality system that allows scientists to feel as if they were standing right beside the Curiosity Rover. The NASA leads of this project will share the story of how this system was built, the technologies that enable it and the future of mixed and virtual reality space exploration. Terrace Red River Street Neches Street East 4 th Street East 5 th Street 406 414 418 401 403 404 417 ab 416 ab 415 ab 400/402 Salon C Salon A Salon B VR/AR Experience 410 408 412 Salon E Salon D MAP KEY Escalator Restroom Elevator Smoking Deck VR/AR TRACK Chris Milk Jeff Norris Amy Kruse Nonny de la Peña FESTIVAL SESSIONS 2 0 3 2 0 1 6 S X S W I N T E R A C T I V E P R O G R A M G U I D E V R /A R T R A C K