The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/644232
WEDNESDAY, MARCH 16 11:00 AM Hilton Austin Downtown: Salon A A Conversation with Chris Milk After began his career directing music videos, Milk has became best known for bridg- ing the gap between emerging technologies and new mediums for storytelling. He is the founder of the virtual reality technology company Vrse.inc, as well as Vrse.works, a virtual reality production company. Attend this compelling conversation to learn his perceptions of the future of this new technology. Chris Milk Solo • Intermediate H Convergence 12:30 PM Hilton Austin Downtown: Salon A Mars Experience VR In collaboration with NASA and MIT's Space Systems Laboratory, FusionVR presents a virtual reality journey to Mars. Developed by members of Bioshock Infinite's technical team and pioneering efforts in multi-directional VR audio led by Source Sound, our SXSW panel will discuss the intersection of technology, education and science cur- rently at play to bring this experience to life. Julian Reyes, Justin Sonnekalb, Sydney Do, Patrick Troutman, Tim Gedemer Panel • Beginner H Convergence 2:00 PM Hilton Austin Downtown: Salon B Using Virtual Reality to Create Compassion Documentary and VR filmmaker Bryn Mooser moderates a conversation with key players in the VR space to discuss how the medium is transforming disaster relief, documentary filmmaking and breaking news coverage. Mooser will speak to how the technology enables us to create powerful, immersive experiences that speak to audi- ences who may otherwise struggle to understand complex, global issues. Bryn Mooser, Cliff Plumer, Gabo Aroro, Natalie Ebel Panel • Intermediate H Convergence 3:30 PM Hilton Austin Downtown: Salon B Virtual Reality: Is it the Ultimate Brain Hack? Virtual reality is an entirely new way to experience content. Unlike TV and cinema, VR can be completely immersive , giving consumers the feeling as if they are in the center of the action. This will be a deep-dive into how VR content affects our brains: how seemingly simple changes in viewing can have a significant impact on the way we feel and how we experience the world around us. Daniel Terdiman, Miles Perkins, Nonny de la Peña, Walter Greenleaf Panel • Intermediate H Convergence 5:00 PM Hilton Austin Downtown: Salon A Virtual Tourism: VR, 360 and the Travel Industry The travel industry is on the verge of a virtual reality revolution with new 360˚ video technology giving travelers the chance to sample their next holiday destinations vir- tually, leaving them eager to visit IRL. Attend this panel to find out how your brand or travel destination can use VR and 360 video to create virtual tourism experiences that lead to real travelers engaging with your business. Susannah DiLallo, Jo Boundy, Dave Klaiber, Dan White Panel • Beginner H Convergence 5:00 PM Hilton Austin Downtown: Salon B Virtual Reality for Serious Sports Training? Is VR right for serious sports and military training? A professor and simulation expert questions the panel: a Heisman Trophy winning NFL quarterback, a Chief Technology Officer of a global defense IT company and a visionary sports training entrepreneur. What are the critical differences between training and entertaining? How realistic does VR need to be to transfer to real-world performance? Robert Griffin III, Amy Kruse, Rudy Chapa, Peter Fadde PhD Panel • Advanced H Convergence THURSDAY, MARCH 17 12:30 PM Hilton Austin Downtown: Salon A New Advertising Models for Virtual Reality With the emergence of VR video platforms such as Milk VR, Vrse, WEVR and Vrideo it is only a matter of time before advertising makes the leap into virtual reality. But how will video ads work in virtual reality? Are we doomed to rebuild the existing system or can we invent a new advertising model that benefits brands, publishers, content creators and the users themselves? Aaron Koblin, Alex Rosenfeld, Anthony Batt, Nicholas Dicarlo Panel • Intermediate H Convergence 2:00 PM Hilton Austin Downtown: Salon A The Future Is Now: City Planning Using Social VR Can VR be social – multiple people in the same virtual space? What if social VR could be harnessed to solve real world problems that require groups of people to understand something that does not yet exist? The City of Minneapolis saw potential to use VR in their planning review process and found the University of Minnesota's Virtual Reality Design Lab's (VRDL) social VR. Aaron Westre, Kjersti Monson, Lee Anderson, Paul Mogush Panel • Intermediate H Convergence 2:00 PM Hilton Austin Downtown: Salon B Five Best Startup Ideas in VR/AR From Tron to Palmer Luckey and Occulus Rift, what are the top trends, startups, provid- ers, manufacturers and mavericks in Virtual Reality and Augmented Reality? With 25 million headsets by 2018, combining high-capacity networks with ultra-high resolution cameras, microphones and full-wall displays, artists and developers will flock to this new form and create incredibly moving content. Nonny de la Peña, Robert Scoble, Shawn Dubravac Panel • Advanced H Convergence 3:30 PM Hilton Austin Downtown: Salon A Prologue VR-Creating 360 Films Using Stop Motion The Land of Hope and Glory is a VR film that revolves around a graduating class of "Tempsters" – devils trained to harvest their victims' souls – as they feast and listen to a wise alumnus's commencement speech. This is Prologue VR's first time combining 3D with stop-motion for a 360-VR film. Rather than constructing it in 3D Maya, the film will be shot practically inside the physical set. Kimberly Cooper Dual • Intermediate H Convergence 3:30 PM Hilton Austin Downtown: Salon B Can VR Deliver More Emotion than Movies and Games? Today's virtual reality headsets stand at the intersection of movie-like immersion and the compelling interactive agency of games. This session explores five new opportuni- ties, and new challenges, when creating stronger emotions using this new technology. While most people assume that the language of cinema and traditional game tropes port well into VR, nothing could be further than the truth. Brianna Wu, Kent Bye, Nicole Lazzaro Panel • Intermediate H Convergence 5:00 PM Hilton Austin Downtown: Salon A VR, AR and Digital Storytelling Now that everyone is watching, what content needs to be created to get users to not only mount the headset but purchase one? How will marketers and content creators tap into VR and AR to create transformational brand experiences both digitally and for onsite activation? Our panel of experts discusses VR, AR and the potential of those to become the most impactful storytelling tools of today and tomorrow. John Gaudiosi, Michele Martell, Tony Christopher, Lorraine Bardeen Panel • Intermediate H Convergence VR/AR TRACK HILTON AUSTIN DOWNTOWN: 500 EAST 4TH STREET FESTIVAL SESSIONS 2 0 4 V R /A R T R A C K S X S W. C O M