The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/644232
3M LifeLab: The Big Picture March 11–13 • 10 : 0 0 AM– 6 : 0 0 PM Brush Square Park: West Tent • 4 09 E 5th St Take a step back from your day-to-day life and look at the big picture. Experience how we can confront the earth's challenges together and learn what 3M is doing about it today. 8K:VR Theater March 16 –18 • 11: 0 0 AM– 6 : 0 0 PM Hilton Austin Downtown : Room 4 08 • 5 0 0 E 4th St 8K:VR theater is powered by Ultra HD 8K3D video and ste- reophonic sound, featuring the Japanese electro-rock band "sakanaction". Exhibited at the "VR/AR Track" at Hilton. ANALOG by American Greetings March 12-14 • 11: 0 0am - 4 : 3 0pm 325 E 6th St The modern, digitally savvy person is experiencing a significant transformation. They want relief from the digital revolution and a chance to return to simple things and real, human connections. Introducing: Analog by American Greetings. Bazaarvoice Chill Lounge March 11 • 11: 0 0 AM– 6 : 0 0 PM March 12 • 9 : 0 0 AM– 6 : 0 0 PM March 13 • 11: 0 0 AM– 6 : 0 0 PM March 14 –15 • 9 : 0 0 AM– 6 : 0 0 PM JW Marriot t : Room 3 01-3 02 • 110 E 2nd St Need a place to chill and recharge your batteries? Stop by the Bazaarvoice lounge in the JW Marriott to relax and unwind. Learn how the power of the consumer voice can get you free stuff. Best Damn Brewing Co. March 11–15 • 12 : 0 0 PM Brazos Hall Parking Lot • 20 4 E 4th The BEST DAMN Brewing Co. is on a mission to bring you the best damn thing you've had all day Swing by for a few brews, grab a BEST DAMN Root Beer float, and be the first to try Best Damn Cherry Cola alongside top Austin mixologists. Bud Light UnCharted Studio March 11–19 • 9 : 0 0 AM– 6 : 0 0 PM Austin Convention Center: 4th St Side; Outside EH 4 Bud Light Studio will feature several innovative and never-before seen music creation platforms, allowing attendees to play the Bud Light Bottle Organ or interact with connective ink walls to create music in new, UnCharted ways while enjoying a Bud Light. Budweiser Beer Garage March 12 • 3 : 0 0 PM– 8 : 0 0 PM March 13 –14 • 11: 0 0 AM - 8 : 0 0 PM March 15 • 10 : 3 0 PM–1: 3 0 AM Budweiser Beer Garage • 5 05 E 7th St Transport yourself to St. Louis and immerse your senses on a 4D tour of the iconic Budweiser brewery, play with groundbreaking beer innovations, and learn from startups who landed partner- ships with the world's largest brewer. Capital One House at Antone's March 11–15 • 8 : 0 0 AM– 6 : 0 0 PM March 12 • 8 : 0 0 AM– 4 : 3 0 PM Capital One House at Antone's • 3 05 E 5th St The Capital One House is at Antone's throughout Interactive. Drop by for daily workshops, demos, happy hours and the opportunity to talk with our team of innovators. Then join us nightly for great music showcases. Casa Mexico March 11–14 • 9 : 0 0 AM–11: 0 0 PM Mexican American Cultural Center • 6 0 0 River St Come experience the best in innovation, technology, entrepre- neurship, tourism and culture from Mexico. Prepare to be amazed with great speakers, wonderful food and drinks and also recharge in our one of a kind hammock zone! ChooseATL at SXSW March 13 –14 • 11: 0 0 AM–1: 0 0 AM Speakeasy • 412 Congress Ave From SXSWi panels to memorable parties, expect the ChooseATL House to bring to life the vibrant intersection of industry & culture unique to Atlanta, showcasing the opportunity to make your mark in this booming metro region. Comcast Social Media Lounge March 11–15 • 11: 0 0 AM– 6 : 0 0 PM March 12 • 9 : 0 0 AM– 6 : 0 0 PM Austin Convention Center: Room 19AB • 5 31 E 4th St The Comcast Social Media Lounge hosted by TechSet is back. Comcast will bring the best of media, tech together with your favorite influencers. Stop by to caffeinate and connect, relax and recharge. It's your SXHQ! Decoded Fashion House @ SXSW March 11–13 • 10 : 0 0 AM– 8 : 0 0 PM Hangar Lounge • 318 Colorado St Meet the innovators, disruptors & visionaries of the fashion & tech industry. The house will play host to a creative agenda of events and provide a meeting place for the fashion and tech community. Deloitte Digital Imagines the Future of Interactive March 11–12 • 12 : 0 0 PM– 8 : 0 0 PM Palm Door on Six th • 5 08 E 6th St Collaborate with us at Palm Door on 6th. We've created a world where music, art, and tech meet in an epic mash-up that chal- lenges your imagination and lets you experiment with what's to come. Esurance in the Austin Convention Center March 11–18 • 9 : 0 0 AM– 6 : 0 0 PM March 19 • 12 : 0 0 PM– 5 : 0 0 PM Austin Convention Center: 4th St Side; Base of escalators Esurance, insurance for the modern world, is helping you get the most out of SXSW. Visit the ACC to get an #EsuranceAccess Pass: your ticket to customized daily schedules, exclusive access, pre- mium prizes, and more. The Esurance Lounge on 6th and Trinity March 11–19 • 12 : 0 0 PM– 6 : 0 0 PM The Esurance Lounge on 6th & Trinit y With an #EsuranceAccess Pass, you'll gain entry to the Esurance Lounge on the corner of 6th and Trinity where you could score more cool prizes, enjoy exclusive events, or just sit back, relax, and recharge. FYI BiteClub March 12–14 • 9 : 3 0 AM– 6 : 0 0 PM March 13 • 11: 0 0 AM– 6 : 0 0 PM March 14 • 9 : 3 0 AM– 6 : 0 0 PM The Driskill : Victorian Room • 6 0 4 Brazos St Come feed your appetite and your Instagram at the FYI BiteClub, where we've rounded up the best bites in Austin. We've got everything from Gourdough's to Torchy's to our own FY-IPA on draft. #SXFoodPorn. Gatorade Fuel Lab March 11–13 • 10 : 0 0 AM– 6 : 0 0 PM Brazos Hall • 20 4 E 4th St Gatorade Fuel Lab will showcase the latest in sports fuel innova- tion through an immersive experience. To serve today's evolved athlete, Gatorade is combining new data about performance, nutrition and biomechanics. German Haus March 12–14 • 9 : 0 0 AM–2 : 0 0 PM March 16 • 10 : 0 0 AM– 4 : 0 0 PM Lucille • 77 Rainey St Open on Sat-Mon and Wed, the German Haus is the hotspot for all things Germany at SXSW. Come by day or night for daily tech shows, panels, showcases, parties and networking events. Drinks and food galore. LOUNGES & MULTI-DAY EVENTS MAKE SURE TO CHECK OUT THESE UNIQUE LOCATIONS AND EXPERIENCES REFERENCE & MAPS 2 1 5 2 0 1 6 S X S W I N T E R A C T I V E P R O G R A M G U I D E L O U N G E S & M U LT I - D A Y E V E N T S