The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/644232
These sessions explore the constantly evolving world and work of agencies and their clients. Led by some of the most respected voices in these industries, they will explore why now is such a complex, confusing and exciting time to work in these fields. Hilton Austin Downtown 500 East 4th Street 6th Floor: Salon H, Salon J, Salon K, Room 616AB Screw Email! Why the Clever Comms Are Handmade Mac Maclean, Ran Stallard Friday, March 11 • 12:30pm • Hilton: Salon H Emails might have reach, but you're 3,300 percent more likely to open a handwritten letter. Handmade marketing deserves to be a big future trend. Why? Because it works. Discover how the old school revival could be powered by ex-cons and the homeless in this iconoclastic talk packed with original research, entrepreneurial interviews and dis- ruptive ideas. Generation Z and Gender: Beyond Binaries? Becca McCharen, Shepherd Laughlin, Tyler Ford Friday, March 11 • 3 :30pm • Hilton: Salon J Generation Z – today's teenagers, born between 1995 and 2003 – has grown up in a world of unprecedented gender fluidity. Same-sex marriage is a fact, transgender models walk runways and Miley Cyrus doesn't "relate to what people would say defines a girl or a boy." Drawing on new data, hear from creative innovators about evolving attitudes on gender and youth culture and takeouts for brands. Can Companies Be Activists? Molly Swenson, Natalie Byrne, Sasha Markova, Vivek Varma Saturday, March 12 • 12:30pm • Hilton: Salon J How do you feel about same-sex marriage? Obamacare? Global warming? Today, it's not just individuals engaging in a public dialogue – it's corporations taking public stands. It is no longer enough to do no harm. Companies must actively be doing good to win the hearts, minds and money of today's consumers. How to Hold a Marketing Growth Hackathon Paul Roetzer, Taylor Radey Sunday, March 13 • 11: 00am–1: 00pm • Hilton: Room 616AB RSVP REQUIRED. Programmers hold hackathons to quickly build and improve software, so why can't marketers do the same to accelerate success? During this highly interactive workshop, Paul Roetzer, author of The Marketing Perfor- mance Blueprint, presents a six-step planning model to help you prioritize marketing goals and quickly identify campaigns with the greatest probability of impacting results. Let's Drop the Term Millennials Philippe von Borries Sunday, March 13 • 3 :30pm • Hilton: Salon H Over the past few years we've been bombarded with Mil- lennial talk. Philippe von Borries, cofounder and CEO of Refinery29, believes Millennial culture speaks to a way of thinking around identity, not an age group, and that this mindset is dictating the new global psyche and affecting people of all ages. Von Borries will discuss how this will affect the future of business and what it means for our society. Red River Street Neches Street Terrace East 4 th Street East 5 th Street Salon J Salon K Salon H Salon F Salon G 613 612 614 617 618 619 602 615 ab 616 ab MAP KEY Escalator Restroom Elevator Smoking Deck BRANDING & MARKETING Philippe von Borries Vivek Varma Becca McCharen Ran Stallard FESTIVAL SESSIONS 9 1 2 0 1 6 S X S W I N T E R A C T I V E P R O G R A M G U I D E B R A N D I N G & M A R K E T I N G