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106 PGA MERCHANDISE SHOW More than 40,000 golf industry professionals from around the world attended the 63rd PGA Merchandise Show on Jan. 26-29 in Orlando, Fla. It marked the kickoff to the PGA of America's Centennial Celebration and the opportunity to discover the newest trends and technology from more than 1,000 exhibiting golf companies and brands. The industry's annual event began with the PGA Show Outdoor Demo Day at Orange County National Golf Center and Lodge. After an opening day rich in pomp, ceremony, celebration and celebrities, the show turned its focus to business, education seminars, product testing and a series of special presentations on the PGA Forum Stage with 1,000 leading golf companies and brands welcoming attendees from all 50 states and 75 countries at the Orange County Convention Center. PGA President Derek Sprague was joined by Lee Trevino and his longtime mentor and friend, PGA Professional Bill Eschenbrenner, on Jan. 27 to tee off a special PGA SHOW OFFERS ELECTRIC ATMOSPHERE Photos by The PGA of America Jasper Pernevik