74
SOD FARM SPOTLIGHT
More science-based grasses that actually
live up to the marketing hype is the reason
behind the offi cial launch earlier this year
of Sod Production Services, a division of
Riverside Turf, headquartered in Charles
City, Va.
"We felt there was a lack of truly different
science-based grasses," said Brian Walker,
director of business development for
Riverside Turf.
What has been the norm is a company
developing a new turfgrass with data on the
National Turfgrass Evaluation Program and
it doing OK initially.
"Branding and marketing would get on
board and the next thing you know it would
be a replacement for all grasses," Walker
said. "As we started talking to sod producers
across the country, they also expressed the
same dissatisfaction with how things were
CREATING A NEW BUSINESS
RIVERSIDE TURF PROFESSIONALS
Owner Wells Hula poses with Matt Babb, Walter Sligh, owner Frank Hula, Andy Gurley,
Devon Crewe, Morgan Lindenmayer, Hunt Emmerson and owner Mickey Hula.