Turf

Spring 2016

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96 FLING GOLF Following on the heels of disc golf and FootGolf, a Boston-area sports innovator believes FlingGolf will get more people out on the golf course. FlingGolf is the brainchild of Alex Van Alen, who started the Woburn, Mass.-based sports fi rm in 2012. The sport took 16 months to develop. The company would not release revenue or cost of production but is experiencing steadily growing sales, according to Van Alen. The equipment is produced by an unnamed manufacturer in Marblehead, Mass. "FlingGolf will do for struggling golf courses what snowboarding did for winter resorts facing declining crowds in the 1980s—bring in millions of young, active consumers," Van Alen said. "Simply put, FlingGolf will attract a whole new customer base to a golf course. All signs indicate our sport can follow the same trajectory as the snowboarding revolution and transform the golf industry. It's also very fun to play." Golf course owners are taking a look this latest variation on the sport to get people to use courses for things outside of traditional golf. It's easy to understand why. According to the Alternative Golf Association, just one in fi ve golfers plays the sport regularly. JUST FLING IT FlingGolf could change that. It's a fun, fast moving, engaging game that can be played on any course by all ages, with no need for new holes or tees, using a regulation golf ball. And it's already being played on hundreds of courses across America, as NEW SPORT MIGHT BOOST NEW SPORT MIGHT BOOST By Allen Thayer By Allen Thayer VIDEO

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