The digital version of the SXSW Music Program Guide is now available! Log into SXsocial and click on "SXSwag" to find yours today. Packed full of information, this guide is a must-read before leaving home, and a great resource on the ground.
Issue link: http://read.uberflip.com/i/650322
1 S X S W M U S I C | P R O G R A M G U I D E | 2 0 1 6 OVERVIEW EXHIBITIONS SPECIAL EVENTS CONFERENCE FESTIVAL REFERENCE + MAPS WELCOME TO SXSW 2016 MUSIC SXSW OVERVIEW SXSW® GO Mobile App and SXSW Tech Tools . . . . . . . . . 4 Music Schedule Overview . . . . . . . . . . . . . . . . . . . . . . . . . 5 The Grulke Prize . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 SXSW News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Sponsors and Media Partners. . . . . . . . . . . . . . . . . . . . . . 11 SXSW Staff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Thanks to Our Volunteers . . . . . . . . . . . . . . . . . . . . . . . . . 17 SXSWfm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Family of Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 SXXpress Box Office . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Big Bag Artist . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 SXSW EXHIBITIONS SXSW Exhibits Overview . . . . . . . . . . . . . . . . . . . . . . . . . 29 Trade Show Floorplan . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Trade Show Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Music Gear Expo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Flatstock 53 Poster Show | Flatstock Stage . . . . . . . . . . .43 Gaming Expo | Gaming Awards . . . . . . . . . . . . . . . . . . . .44 SXSW SPECIAL EVENTS Official SXSW Lounges and Parties . . . . . . . . . . . . . . . . . 47 Music Hackathon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52 SXSW Artist Gifting Lounge . . . . . . . . . . . . . . . . . . . . . . . 53 Music Startup Spotlight . . . . . . . . . . . . . . . . . . . . . . . . . . 55 Barbecue and Softball Tournament . . . . . . . . . . . . . . . . . 57 Convergence Events Overview . . . . . . . . . . . . . . . . . . . . . 58 SXSW Film . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61 SXSW Comedy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63 Next Stage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65 VR/AR Experience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67 SXSW MUSIC CONFERENCE Music Conference Highlights . . . . . . . . . . . . . . . . . . . . . . 70 SXAméricas Programming . . . . . . . . . . . . . . . . . . . . . . . . 73 Mentor Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75 Demo Listening / Pitch Sessions / Meet Ups . . . . . . . . . . 77 Radio Day Stage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79 International Day Stage . . . . . . . . . . . . . . . . . . . . . . . . . . . 81 SX Bookstore Schedule . . . . . . . . . . . . . . . . . . . . . . . . . . . 83 Music Sessions by Track . . . . . . . . . . . . . . . . . . . . . . . . . . 85 Convergence Sessions by Track . . . . . . . . . . . . . . . . . . . 107 SXSW MUSIC FESTIVAL Music Festival Overview . . . . . . . . . . . . . . . . . . . . . . . . . 123 Austin Music Awards . . . . . . . . . . . . . . . . . . . . . . . . . . . 125 Auditorium Shores Outdoor Stage . . . . . . . . . . . . . . . . . 127 Second Play Stages . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129 Artist Directory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 131 REFERENCE & MAPS Registrants by Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . 164 Advertisers Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203 Panelist Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 204 Transportation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 210 Music Sessions Quick Guide By Day . . . . . . . . . . . . . . . 211 Austin Convention Center Floor Plan . . . . . . . . . . . . . . . 213 Venue List and Venue Map . . . . . . . . . . . . . . . . . . . . . . . . . . 214 SXSW Headquarters | PO Box 685289, Austin TX 78768 US | Tel 512-467-7979 | Fax 512-451-0754 | Email: sxsw@sxsw.com | sxsw.com SXSW 2016 Logo Design, Look and Feel: FBA, Austin TOMORROW HAPPENS HERE!