May '16

For the Business of Apparel Decorating

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Page 29 of 122

2 0 1 6 M A Y P R I N T W E A R || 25 You decide that you need some sort of solution to keep track of your customer's information and order details. You discover that there is such a thing as CRM tools. You research this new world, and you hit information overload. There are so many choices and so many price points. What do you really need? How do you choose the best one for your business? Will you actually use the system enough to justify the cost? Answering all these questions can make your head hurt. And at some point, it falls off the radar as a critical decision, and then no decision is made. It is easier to decide that you do not really need another system, you would not use it anyway, you did not want to learn it, and you will be just fine doing things the way that you have been doing them so far. In reality, you do need something, as a good customer relationship management tool will: 1) Prove to be much more valuable than what you spend to acquire it. There are more than adequate solutions at reasonable price points for all sizes of businesses, from a small operation that is home-based to a large production facility running hundreds of embroidery heads. 2) Help you to build long-lasting relationships with clients that will become loyal to you. 3) Help you manage, track, and handle more potential customers, more current customers, and more jobs with confidence. CRM BENEFITS Nearly every business, regardless of size, will benefit from the sup- port provided by a customer management solution. What it does is provide a consistent method to organize information. When the

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