Printwear

May '16

For the Business of Apparel Decorating

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2 0 1 6 M A Y P R I N T W E A R || 27 in this model, you not only lose time, you lose business. DIGITAL BENEFITS If you are one of the many people in this industry who finds the sales pro- cess challenging, here is another reason to consider getting a CRM in place. A well-used CRM is an organic relation- ship builder. It provides a friendlier, softer approach to building and main- taining relationships with your custom- ers. You can gather their social media contact information and connect with customers using those platforms if pick- ing up the phone to tell them about a new product is just not going to happen very often. If you see that they have an event coming up at work, you can reach out to them and give some product sugges- tions. If they post a photo of a ball team they sponsor, wish the team good luck and offer a coupon if they get at least one homerun in their next game. You can get creative on social media, and create a great relationship with your customer all at the same time. It is all about consistently connecting with your customers and in a way that is appropriate. You are competing with every other apparel decoration profes- sional in your community. Many sales people never follow up with a second phone call. Imagine how easy it would be to stand out, simply because you remembered the anniversary of their first order or their birthday. Successful business owners know their customers, and they usually do not rely on a pile of messy notes or their memory to efficiently and effective- ly win orders. They harness the power of a CRM to do the heavy lifting. Shopping online with Nazdar SourceOne means you don't have to go anywhere else. With over 5,000 products online, we've got your business covered! WE ARE YOUR LEADING SUPPLIER EQUIPMENT, INKS & SUPPLIES OF SOURCEONE MAKES SHOPPING EASY SOURCEONE.NAZDAR.COM • Easy Product Searching • Dynamic Filtering & Sorting • Responsive Design for Mobile • Customer Reviews & Feedback SOURCEONE MAKES SHOPPING EASY SOURCEONE.NAZDAR.COM • Easy Product Searching • Dynamic Filtering & Sorting • Responsive Design for Mobile • Customer Reviews & Feedback and other top brands

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