May '16

For the Business of Apparel Decorating

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© 2016 National Business Media, Inc., all rights reserved. Printwear (ISSN 1522-7898) is published monthly plus an extra issue in May by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; Fax (303) 469-5730. Subscription rates in the US: One year, 45; Two years, $80; Three years, $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Printwear, PO Box 460353, Escondido, CA 92046-0353. All items submitted to Printwear become the sole property of Printwear and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Printwear. Opinions expressed in Printwear may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. CONTENTS 2 || P R I N T W E A R M A Y 2 0 1 6 V O L U M E 2 9 | | M AY 2 0 1 6 | | N U M B E R 8 O N L I N E THIS MONTH'S WEB EXCLUSIVES: >> Read about a Texas embroi- derer who's cornered the rodeo market with the lat- est Printwear Shop Profile. >> Learn how to set up a Google business profile for free and put your shop on the map for new customers. >> Watch a video on how to remove press lines from heat transfers. FOR THESE STORIES AND MORE, VISIT PRINTWEARMAG.COM On Our Cover Our thanks to Gildan for the use of their shot exemplifying our women's wear coverage. For more styles, turn to page 66. F eatures 44 THE 2016 eFASHION SHOW A look at the latest styles showcased by some of the top names in wholesale apparel. 60 WHAT WOMEN REALLY WANT Nadia Santoli addresses trends and style considerations when working with women's apparel. 66 STYLE SHOWCASE: WOMEN'S WEAR Find women's apparel styles for every- thing from outerwear to casual choices. 79 SOCK IT TO ME Niche answers to bags and accessories for sports and promotional products at a glance. 81 STYLE SHOWCASE: BAGS See a variety of styles for bags from totes to backpacks in this showcase. 92 PLASTISOL CURING Rick Davis explores the various types of plastisol ink on the market that accom- modate a wide range of curing points. 94 PRINTING WITH PLASTISOL Product and performance considerations for working with plastisol from Joe Clarke. 97 RAYON VS. POLYESTER THREAD Alice Wolf explains how the unique qualities of polyester and rayon threads should aect which you select for your embroidery machine. 97 76

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