May '16

For the Business of Apparel Decorating

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Page 45 of 122

2 0 1 6 M A Y P R I N T W E A R || 41 cut or tangential emulation may be beneficial. Accuracy in cutting ensures accuracy in weeding and will help reduce the overall labor costs involved in creating a personalized item. PRACTICAL FASHION FOR THE PRESS From a fabric perspective, the rise in tri-blends and performance wear presents additional challenges in heat printing. Scorch marks are more likely to occur as heat goes up. New heat transfer films with application settings from 265–280 degrees F make these challenges possible. The softness of heat transfer material is another key consideration when choosing what is best for your heat press. As materials are often presented by thickness in either mils or mi- crons, thinner materials with a lower number of mils or microns will generally feel better on a garment. There are hundreds of applications for heat transfer film and thou- sands of words that we could write about the topic to encourage education. Some of the most popular brands in sports and retail uti- lize the technology to change the rules of what is possible in apparel printing and customization. There's no reason why you shouldn't be jumping on the wagon as well. Multicolor images can be a challenge for alignment as well as take up quite a bit of time. However, with practice and proper materials and technique, intricate images are possible.

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