Sign & Digital Graphics

May '16

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WRAPS DIGITAL GRAPHICS A s the car wraps industry has grown, many companies have developed tool innovations that make it easier for installers to do their job. The smallest, but most attractive, of these tools is the wrap magnet. Unlike the horseshoe-shaped magnets we used as children to dig around in the dirt, car wrap magnets are made from some of the world's rarest earth metals. Many of them can hold 10 pounds or more. Geek Wraps Inc. in Oakland Park, Florida, uses neodymium alloy for its magnets, which come in different strengths and sizes. Because this type of magnet is in high demand for electricity generation, it "makes them very expen- sive to buy as a raw material," says Kenny Calman, president of Geek Wraps. But they are some of the strongest magnets out there and thus perfect for use in the wraps industry. "If you leave a magnet on a customer's car, they won't bring it back. These mag- nets are made to hold weight. They are made to hold up," Calman says. GeekWraps Power Slam Magnets are enclosed in a polypropylene interior sheath that is wrapped in genuine leather to prevent scratching or damage to the graphics or vehicle. Geek Wraps magnets cost $54 for two and they are so strong they can hold up an entire car-length piece of vinyl. It takes more than two magnets to wrap a car, but these are a good start. Molly Waters, regional technical specialist for Avery Dennison in Dallas, Texas, says that magnets act as an extra set of hands. With magnets, another per- son is not needed to hold the vinyl down. Installers "typically work down the side of a car, pulling magnets off as they go once they expose the liner," she says. "A Magnets carry the load for wrap installers B Y P A U L A A V E N G L A D Y C H Paula Aven Gladych is a freelance writer based in Denver, Colorado. She can be reached at pgladych@ gmail.com. (Image courtesy of Avery Dennison) 54 • May 2016 • S I G N & D I G I T A L G R A P H I C S What's the Hold Up? W R A P I N S T A L L A T I O N M A G N E T S

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