May '16

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22 • RV PRO • MAY 2016 rv-pro.com competitive price. Buyers see outstanding value with all the features they need and want at a size and weight that meets their needs." Generally, Cougar dry weights fall between 9,000 and 10,500 pounds. Still, Keystone hasn't removed any features to keep within the target weight and price point, according to Kloska. "On the contrary," he says, "we have added con- tent and have still been able to stay within our price point. One of the features we have added is the MCD window shades. This is a highly functional feature that speaks 'quality' to the owner. Looking ahead, Kloska says, "This price segment has been uber competitive with new brands entering the marketplace. We see this segment growing as new buyers enter the RV lifestyle and existing RV owners trade up. Cougar's market share has grown in 2015 by almost 11 percent, which we Montana has been North America's No.1-selling luxury fifth wheel for 14 consecutive years. Since its introduction, Keystone has shipped more than 90,000 Montanas.

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