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May '16

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rv-pro.com MAY 2016 • RV PRO • 23 feel is very strong considering the already large share Cougar has held." Montana's market dominance is every bit impressive as Cougar's. It's been North America's No.1-selling luxury fifth wheel for 14 consecutive years. Since its intro- duction, Keystone has shipped more than 90,000 Montanas. The Montana High Countr y is a mid-priced fifth wheel with an MSRP in the $45,000 to $60,000 range that offers luxury features in this price point at a shipping weight between 10,500 and 12,500 pounds. "These luxury features include drop frame pass-through storage, 6-foot, 4-inch tall slide rooms, auto leveling, larger refrigerators including 18-cubic foot residential refrigerators in some models, 50-amp electrical service, Quiet- Cool air conditioning with heat pump, washer/ dryer prep, to name a just some of the features," says Mark Kroll, Mon- tana product manager. Keystone has been able to hold the line on price increases for the Montana line. "As sales for th e Mon tan a High Country continue to grow, we take advan- tage of Keystone's buying power to add content that customers tell us is important to them," Kroll says. "Features like the auto-leveling, upgraded kitchen appli- ances and solid-surface countertops, larger beds, and more bunkhouse models are all recent additions to the Montana High Country line." L o o k i n g a h e a d , K r o l l p r e d i c t s , "We see this segment growing as new ow n e r s c o m e i n t o t h e m a r k e t a n d existing travel trailers owners move up to fifth wheels. We see a strong demand for products in the $45,000 to $60,000 (MSRP) range and with weights below 12,500 pounds." Figure 3 Wholesale Shipments of All Fifth Wheels: 2007-2015 Source: RV Industry Association Year Shipments Change 2015 75,148 -1.6% 2014 76,378 +8.2% 2013 70,592 +7.0% 2012 65,980 +10.6% 2011 59,638 +9.0% 2010 54,700 +48.6% 2009 36,800 -35.4% 2008 57,000 -30.1% 2007 81,500 -8.2%

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